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Critical Thinking Conversations
Conversations for Research Rockstars
English - June 17, 2019 20:30 - 22 minutes - 20.2 MB - ★★★★★ - 14 ratingsBusiness Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Critical thinking is a skill market research & insights professionals use to ensure our conclusions and recommendations are truly excellent. In short, critical thinking is the objective analysis and evaluation of a topic in order to develop a factually defensible judgment. While in the field of market research we don’t often refer to the precise phrase “critical thinking”, it is widely acknowledged as one of our profession’s tenets: the pursuit of objective analysis. [The specific phrase “critical thinking” is more often used in the broader field of social sciences research, of which we are a part]. In this episode, Kathryn defines related attributes of critical thinking as they apply to market research, and guides you through a very revealing self-assessment exercise. Want to assess your own, or your team’s, critical thinking prowess? Check out this episode for the exercise!