“Well, I do think the first step is for Managers to understand change management, because everybody's talking about this and it may seem too difficult to apply, so they can be resistant about what is change management, but the first step would be educate them about the whole theme.  And we act as coaches, as partners of the leaders on those projects, because of course they will go through the situations and we'll have to best support them. And often I offer myself just to be there with them, just to analyze what is going on, and then we can have a chat and some feedback and how can we improve together? I don't think we have a recipe for that, but being close and make them to understand what change management really is, that will be the first things you'll do with a leader in any kind of transformation.” - Taina Carvalho

In this episode of Control the Room, I had the pleasure of speaking with Taina Carvalho about her career as a Brand Manager turned Change Management thought leader.  She starts with reflections on the experience she gained early in her career that still serves her today.  Later, Taina discusses the importance of meeting her clients where they are when supporting Change Initiatives.  We also discuss how starting with a clear why, creating a culture of feedback, establishing metrics, and retrospectives are so important during change.  Listen in for insights into finding balance between cultures of experimentation and playing it safe.