The Creative Edition Podcast
374 episodes - English - Latest episode: 7 days ago -The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
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Episodes
Meet Austen Tosone: Beauty Content Director at Jumprope + How to Get Started with Creating Videos
June 15, 2020 21:00 - 48 minutes - 33.3 MBMeet Austen! She's the Beauty Content Director at Jumprope and blogger at Keep Calm & Chiffon. Austen shares her career path through the magazine industry as well as her year and a half as a freelancer and writer. She decided to launch her blog in 2012 and her YouTube channel in 2017. Austen discusses the different niches she tested on her YouTube channel. She also discusses how she became the Beauty Content Director at Jumprope. Jumprope is an app that helps creators create How-to videos...
10 Black Content Creators to Follow + Why We're Inspired By Them
June 08, 2020 00:00 - 31 minutes - 21.4 MBMeet 10 content creators of color who inspire us to create, embrace color, and positivity! 1. Color Me Courtney: Instagram: @colormecourtney Blog/YouTube: www.colormecourtney.com & @ColorMeCourtney Why we love her: One of our favorite things about her is her monthly color series. Another reason why we love following her is because of her #colormeclassroom series. 2. Janea Brown Instagram: @jnaydaily YouTube: jnaydaily Why we love her: She has a great eye for interior design and ...
3 Challenges We’ve Faced Building Our Brands
June 01, 2020 18:00 - 56 minutes - 38.7 MBEmma and Maddy give into 3 challenges they've face building their brands: The comparison game Figuring who they are as a content creators Figuring out how they were going to deliver value to their audiences Challenge #1: The Comparison Game: Emma & Maddy discuss how they've battled with feelings about not growing fast enough and how they stop that narrative. Emma opens up about owning her path and reflecting on her previous goals that she's set for her corporate and creative career. If...
Meet Kt. McBratney: Chief Brand Officer & Co-Founder of OwnTrail + What is Brand Positioning?
May 25, 2020 02:00 - 56 minutes - 38.9 MBKt. McBratney, the Chief Brand Officer and Co-founder of OwnTrail joins us to share her career journey plus a few tips on brand positioning. Kt. shares with us how she wanted to pursue a career in storytelling. She discusses how she started as marketing specialist at the Omaha Zoo out of college and her career goals of reaching the C-suite. Kt. became a chief marketing officer in 2016. Kt. also discusses how her and her co-founder Rebekah Bastian met. Together they launched OwnTrail in Fe...
How to Set Up an Indoor Photo Shoot
May 18, 2020 00:00 - 33 minutes - 23 MBAre you looking for tips to set up an indoor photo shoot at home? Here are the 7 steps to set up an indoor photo shoot: Step 1: Pick a location in your home Emma and Maddy share how they're both in one bedroom apartments. Emma shares how she moves her living room around to set up a backdrop. And Maddy discusses how you can use your bathroom as a photo shoot location. Step 2: Clear, even lighting Maddy talks about how she shoot near a natural light source like a window but she also ...
How to Set Up an Indoor Photo Shoot
May 18, 2020 00:00 - 33 minutes - 23 MBAre you looking for tips to set up an indoor photo shoot at home? Here are the 7 steps to set up an indoor photo shoot: Step 1: Pick a location in your home Emma and Maddy share how they're both in one bedroom apartments. Emma shares how she moves her living room around to set up a backdrop. And Maddy discusses how you can use your bathroom as a photo shoot location. Step 2: Clear, even lighting Maddy talks about how she shoot near a natural light source like a window but she also ...
10 Common Household Items You Can Use as Props for Your Next Photo Shoot
May 11, 2020 14:00 - 30 minutes - 21.3 MBEmma and Maddy share a list of 10 common household items you can use as props. We’re all spending more time indoors so we thought it would be fun to share prop ideas you can use for your at home photo shoots! Here are a few props we share on this episode: Mirrors Pillows Bedsheets Magazines and books and more! Follow Emma on Instagram: @emmasedition Follow Maddy on Instagram: @madcrayy Follow the Content Creatives Podcast: @contentcreativespodcast Join the Content Creatives Podcas...
5 Guiding Questions to Help You Generate Content Ideas
May 04, 2020 01:00 - 43 minutes - 29.7 MBAre you feeling stuck about generating new content ideas? You aren't alone! Emma and Maddy also hit writers/creators block every so often. Emma always hits a creative block after the holiday season through mid January. Maddy shares how she doesn't fight when she stumbles upon a creative rut. But when Maddy does hit a moment of inspiration, she leans into her inspiration and bulk creates her content. If you're looking for new content ideas, here are 5 questions that can help you get starte...
Part 2: Q & A With Regan from Coastline Creatives - Bringing on a Manager as an Influencer
April 27, 2020 02:00 - 47 minutes - 32.8 MBIn part 2 of Regan’s interview from Coastline Creatives, we answer: How do you find a manager as an influencer? When is it the right time to bring on a manager? What does a manager specifically look for when potentially taking on an influencer? What performance metrics are brands looking for? Regan shares how important referrals are to the influencer industry – especially if you’re looking for a manager. Instead of using Google search to find a manager, she recommends reaching out to a...
Part 1: Meet Regan from Coastline Creatives + What Managers Can Do for Influencers
April 20, 2020 00:00 - 43 minutes - 29.9 MBIn Part 1 of this interview, Regan shares with us her personal journey on how she got into the influencer world and owning her own business. She attended Northeastern University where she studied criminal justice and minored in business and international relations. She shared her early career experiences at the Ocean City Police Department, the attorney general’s office, as well as supporting a state senator for Massachusetts and Virgin America. Regan shares how she discovered that entrepr...
How Tori from Her First 100K Built, Pivoted, and Established Her Brand
April 13, 2020 04:00 - 50 minutes - 34.5 MBIntroducing the Content Creatives Podcast very first podcast guest: Tori from Her First 100K! Tori is a financial coach, speaker, and writer. Tori met her goal of saving $100,000 before age 25. She's been nationally recognized as a millennial money expert. She's also been featured on Good Morning America, CNBC, Forbes, and more. In this podcast episode, Tori shares how she built, pivoted, and rebranded to Her First 100K. She first started a blog Victori Media alongside her corporate job i...
What Does It Mean to In-source or Out-source For Your Brand?
April 06, 2020 00:00 - 43 minutes - 29.7 MBWhat does in-source and out-source mean for your brand and business? What do Emma and Maddy in-source and out-source? Emma and Maddy define what in-sourcing and out-sourcing mean. They share how content creators and businesses can perform tasks and functions either within or outside their business. Maddy shares how she recently out-sourced pitching and negotiating with brands by hiring a manager. And Emma shares how she started Emma’s Edition with the intention to out-source and hire a ph...
Emma Explains: 4 Business Concepts to Apply to Your Creative Passions
March 30, 2020 00:00 - 38 minutes - 26.2 MBIntroducing a new segment of the Content Creatives Podcast: Emma Explains. In the first segment of Emma Explains, Emma shares four business concepts to apply to your creative passions. She brings in her lessons and experiences from business school and her corporate career in aerospace. She discusses the importance of goal setting as well as why you should also track your goals. Maddy and Emma share how they’ve personally tracked their financial goals for their blogs and businesses. Emma...
How to Create Content on a Budget
March 23, 2020 01:00 - 31 minutes - 21.8 MBHow do you create content on a budget? How do you save money on props or clothes? Emma first shares why you should set content creation or marketing budget. If you’re starting to take content creation seriously for your personal brand or business, you have to think about how much you’re willing to spend on tools and production cost. Depending on your budget, you might pick and choose different things to spend or splurge on. Maddy and Emma dive into tips on saving for photography, clothes/s...
10 Tools You Can Use to Create & Organize Content
March 15, 2020 22:00 - 38 minutes - 26.4 MBWhat cameras can you use to create content? What free tools are available for Instagram stories or Pinterest fliers? Maddy and Emma share the top 10 tools they use to create and organize content. They go in depth about the cameras they use and why they chose to purchase those cameras. Maddy shares what type of lens she uses for her Nikon D750. Additionally, they discuss the pros and cons of their cameras. Emma shares how she uses Splice to create her Tiktok videos. She uses Splice to rem...
How to Navigate Networking Events as an Introvert vs. Extrovert
March 09, 2020 00:00 - 49 minutes - 33.7 MBMaddy and Emma went to their first Create & Cultivate event last month in Los Angeles, California. They both share some of their favorite panels and moments during the conference. Both Emma and Maddy loved Antoni’s (from Queer Eye) panel as well as the Inclusivity Panel with Nyma Tang and Adrienne Bailon. During the conference, Emma was surprised to learn that Maddy is an introvert. Both of them realized that they both were navigating Create & Cultivate together, but having different expe...
How to Get Comfortable Taking Photos in Public
March 01, 2020 23:00 - 33 minutes - 23.2 MBHow do you get comfortable taking photos in public? What tips can you use to start getting comfortable taking photos outside? Emma and Maddy share some of the most public places they’ve ever taken photos. One of them was shot next to a freeway and the other took photos in the middle of the Suzallo Library in the University of Washington. If your easing into taking photos in public, Maddy shares that paying attention to when the sunsets and sunrises because shooting early in the morning an...
How to Get Comfortable Taking Photos in Public
March 01, 2020 23:00 - 33 minutes - 23.3 MBHow do you get comfortable taking photos in public? What tips can you use to start getting comfortable taking photos outside? Emma and Maddy share some of the most public places they’ve ever taken photos. One of them was shot next to a freeway and the other took photos in the middle of the Suzallo Library in the University of Washington. If your easing into taking photos in public, Maddy shares that paying attention to when the sunsets and sunrises because shooting early in the morning an...
How to Plan for a Photo Shoot
February 24, 2020 04:00 - 33 minutes - 23.4 MBHow do you plan for a photo shoot? How do you find a photographer to take your photos? If you’re asking yourself these questions, this podcast episode is for you. Emma and Maddy share the 6 steps in planning for a photo shoot. Maddy dives into the importance and the different details involved in laying out your ideas before the photo shoot. While Maddy uses a Trello board to capture her photo shoot ideas, Emma uses her planner. Around the topic of photography, Emma gives insight on how to...
How to Balance a Full Time Job & Create Content for Your Passion
February 16, 2020 23:00 - 26 minutes - 18.3 MBEmma and Maddy answer their first question submitted to the @contentcreativespodcast Instagram: "How do you balance a full-time job and create content for your passion?" This question was submitted by @nikkagabrielle. Thank you Nikka for submitting this question! Both Emma and Maddy open up about their full-time jobs. Maddy shares that her 9-5 job is in sales and how she initially found creating Instagram story content challenging. She shares her three tips on how she shoots batches of o...
Introducing Maddy from @madcrayy
February 11, 2020 02:00 - 24 minutes - 16.8 MBWho is Maddy and why did she start her blog/Instagram @Madcrayy? If you’ve somehow stumbled upon the Content Creatives Podcast and haven’t met Maddy yet through her Instagram or blog, meet Maddy! Maddy is the co-host of the Content Creatives Podcast. In this episode, Maddy shares how she got started with photography in high school. Maddy shares her love of writing and her stint at songwriting. She also shares her college journey and both her and Emma find out they both were in the Unive...
Finding Your Brand
February 11, 2020 02:00 - 30 minutes - 20.9 MBEmma and Maddy open up and share a piece of their stories on how they found their brands in the influencer world. Maddy shares how she started out taking photos that were aligned to what she wanted to do on her platform. She shares her Instagram has evolved over the years with trends and how she drew inspiration from Tezza. She discovered that she had to embrace her own style and perspective. She found that her strengths of photography and editing helped her define and find her brand. ...
Introducing Emma from @emmasedition
February 11, 2020 02:00 - 22 minutes - 15.8 MBWho is Emma and why did she start her blog Emma’s Edition? If you’ve somehow stumbled upon the Content Creatives Podcast and haven’t met Emma yet through her Instagram or blog, meet Emma! Emma is one of the co-host of this podcast. In this episode, Emma shares what her mom told her after she told her mom that she either wanted to be a fashion designer or a writer when she was a little kid. She shares why she started my blog/Instagram Emma’s Edition during her senior year of college. Emm...
The Content Creatives Podcast Trailer
February 06, 2020 03:00 - 3 minutes - 2.35 MBHi! It's Maddy and Emma and we're excited to bring you the Content Creatives Podcast. Our mission is to empower creatives to discover, grow, and own their brand. We'll be sharing content creation tips like batching content, photography and posing tips, and planning for photo shoots. This podcast is for any aspiring content creators, influencers, or small businesses trying to figure out who they are and what their brand is going to be in the online space. We are both Seattle bloggers and con...