What are brands looking for in 2024?

The Creative Edition Podcast

English - January 30, 2024 14:00 - 20 minutes - 14.4 MB
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Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.

So what are brands looking for?

Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.

Here are four top KPIs (key performance indicators) brands might be measuring in 2024:

ConversionsBrand liftEngagement Quality of content

Tune in to learn more about what brands are looking for with their influencer partnerships!

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