Episode 11 - Leaning into discomfort to overcome personal barriers with Travis Lachner

Contenders Wanted

English - November 16, 2020 09:00 - 58 minutes - 40 MB - ★★★★★ - 53 ratings
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Previous Episode: Episode 10 - Success isn’t linear with Bret Caretsky

Next Episode: Episode 12 - BBQ, Business, and Motherhood with Phyllis Williams-Strawder

**Quick Disclaimer**
Usually our show is pretty squeaky clean. However, in case you listen to this show with little ones around there is reference to a cannabis company in this episode as well a few swear words. Not enough to make it explicit by any means, but a couple so I wanted to make sure you were aware in case that situation does apply to you.

Show Notes:

What if you had the ability to suddenly turn all of your weaknesses into strengths? Well our guest today on the show stumbled upon a way to do just that when divine intervention came knocking one day for him. Our guest today is Travis Lachner, the CEO of The Beast Node, a multimedia marketing company, and the host of the brand new podcast show by the same name that just launched the week before this episode. He is also a partner at South Ventures as well the marketing and creative director there. On top of all of that he is also a brand and media consultant at Sparks & Spear, an elite marketing and management consulting firm. Previous to these ventures Travis started and successfully sold two separate companies, Token Spark and Bee-High. He was a college hockey athlete at Colorado State University and currently sports one of the most enviable mustaches a man could ask for. I’m so excited for you guys to hear this episode because Travis has so much energy and provided so many nuggets of actionable tactics and advice you could put into practice right away. I hope you enjoy the show as much as I did. On the show today we cover:

Who is Travis Lachner and what does he do (3:04)Life lessons through hockey (8:04)Lessons from starting and selling a business (15:18)Travis' formula for success in business - clarity on your "why" (21:09)How improv comedy taught Travis to lean into discomfort (25:40)Content creation tips for social media (34:42)Travis' habit of constant experimentation for optimization (40:41)Systems for constant improvement (43:54)The Beast Node Podcast (49:34)What does it mean to him to be a Contender (53:16)

Resources:

How to learn more about Travis and what he does:

Travis' LinkedIn Profile BeastNode.com Beast.Club for their newsletter

Additional Books, Individuals, or Items Discuss in the show:

The 1% Rule by Tommy BakerGary Vanynerchuck The 80/20 principle by Richard KochReduction Based ThinkingMarshawn Lynch and his BeastQuake play - Watch it here

Contact Me:

As always, feel free to reach out to me by emailing me at [email protected] for suggestions of ways to improve the show, to let me know how the show is helping you, or to even suggest a future guest.