Taproom Trends with John Lazarovic

John “Laser” Lazarovic is an alumnus of the Craft Beverage Institute of the Southeast. Before studying at ABTech, John was in the culinary world and only did some home brewing on the side for fun. He later graduated with the class of ‘21 and interned at the Oklawaha Brewing Company in Henderson, North Carolina. Today, John works at Turgua Brewing Co., a brewery based in Fairview, North Carolina.

John joins us today to describe his time at ABTech’s Craft Beverage Institute of the Southeast. He discusses the expansion plans of Turgua Brewing Co. and the products they offer. He explains how Turgua Brewing Co. began in its founder’s garage. He also reveals what drinks he’s currently fond of and shares his observations of recent trends in the industry.

“Going to a bottle shop and trying to sell a product is competing with everybody.” - John Lazarovic

This week on Consuming the Craft:

●      John’s time at ABTech’s Craft Beverage Institute of the Southeast

●      Why brewing requires a hands-on learning approach

●      Why John and Turgua Brewing are in the Craft Beverage Conference

●      Turgua Brewing’s history and expansion plans

●      Why organic growth is the best way to scale a brewery

●      John’s culinary background and how the CBI program launched his career in craft brewery

●      His internship at the Oklawaha Brewery in Hendersonville

●      What John is drinking right now and how the program informed his taste for beer

●      John’s insight on ready-to-drink products and non-alcoholic beverages

Connect with John Lazarovic:

●      Turgua Brewing

Consuming the Craft

Thanks for tuning into this week’s episode of the Consuming the Craft Podcast, brought to you by AB Tech’s Craft Beverage Institute of the Southeast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | GooglePlay  

Be sure to share your favorite episodes on social media to help us reach more craft beverage enthusiasts.

To learn more about AB Tech and the Craft Beer Institute of the Southeast, visit our website.