Standardizing Education for the Craft Beverage Industry with Greg Hill

Greg Hill has a deep passion for learning. Greg—the Head Cider Maker and Production Director at the Urban Orchard Co. in Asheville—is one of the first graduating cohorts of A-B Tech’s Craft Beverage Institute program. He completed a Master’s in Education and Training and is currently working on a Ph.D. in Education and Training. A lifelong learner, Greg believes that standardizing education and training can help increase the progress of the craft beverage industry.

Greg joins me today to discuss how he’s working to lead community colleges toward standardizing education to improve the craft beer industry. He explains the differences between the ways community colleges and universities educate and train professional craft brewers. He also shares his thought process for hiring brewers and underscores the importance of seeking further education in a field you’re passionate about.

This week on Consuming the Craft:

●     Greg’s background, his experience at A-B Tech, and his work as Head Cider Maker

●     His dissertation on standardizing the education of brewers

●     The role of community colleges in improving the craft beverage industry

●     Why standardizing education can improve the craft beverage industry

●     The responsibility of educators in producing professionals for the craft beverage industry

●     Why hands-on learning in the craft brewer industry is as important as classroom instruction

●     Bringing non-brewing skills, work experience, and education into the craft beverage industry

●     The power of networking

●     Booze Clues: aging cider like fine wine and a drink of straight wheat whiskey

Connect with Greg Hill:

●     Urban Orchard Cider Co.

●     Urban Orchard Cider Co. on Facebook

●     Urban Orchard Cider Co. on Twitter

Consuming the Craft

Thanks for tuning into this week’s episode of the Consuming the Craft Podcast, brought to you by AB Tech’s Craft Beverage Institute of the Southeast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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