Starting up is the hardest part of any business. Jacob Baadsgaard, the Founder and CEO of Disruptive Analytics, shares his business journey starting with working at Adobe and transitioning to other companies, and then finally managing his own organization. He talks about growing his consulting team and how his past work experiences have given him the lessons that he applies to make his company work better for his employees. Sharing sales and leveraging techniques, Jacob also tackles the importance of networking events, speaking at conferences, LinkedIn, and a particular software package and content marketing he uses to scale his business.

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