Andy Lopata's guest is Professer Mark Beal from Rutgers University in New Jersey, whose career spans 25 years in advertising, marketing and PR. Mark's first job opportunity came from two people he met while an intern at a PR agency. That meeting changed the direction of his life and his career.  Mark shares his favourite resources. He has 'must reads' every day including the 'Morning Consult', a data organisation that keeps him up to speed on the latest news. He also reads a number of newsletters with a variety of content.  Podcasts are a favourite for more in depth conversation and he listens to TedX talks finding them informative and inspiring. 'Fast Company' is an innovative monthly magazine. His own podcast is 'GenZ from A-Z' and can be found on YouTube