In this episode of A Little Impolite, Deevo speaks with Trevor Houghton, CEO of Shoot and Share, to explore the concept of making a company or product likable through storytelling. They discuss how to craft a brand story that captures the essence of a business, connects with customers, and creates long-term loyalty.


Through their conversation, listeners will gain insights into the key elements of effective storytelling, such as understanding your audience, defining your brand's personality, and creating a narrative that resonates emotionally. Deevo and Trevor also share examples of brands that have successfully used storytelling to stand out in crowded markets, as well as tips for businesses of all sizes on how to leverage the power of storytelling to create a lasting connection with customers.


Whether you're a small business owner looking to differentiate yourself from competitors or a marketer seeking to make a brand more relatable, this podcast provides valuable insights on how to use storytelling to make a lasting impact on your audience. Tune in and learn from the experts on how to create a brand story that engages customers and sets your business apart.

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