Your Funnel is Flawed
Confessions of a Marketer
English - October 21, 2019 08:00 - 14 minutes - 13.1 MB - ★★★★★ - 20 ratingsMarketing Business Management business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On Episode 106, Carman Pirie is in to talk about marketing, the metrics we watch, and lots more. Carman started out in politics and then came to marketing with an interesting point of view. All the technology we’ve thrown at the task doesn’t mean that we’ll improve lead flow. He says marketers focus on vanity measures and things that appear to show ROI but really don’t. Plus, the notion of the funnel is really flawed. He also tells us a much more useful metric that might not be as easy to illustrate in PowerPoint.
Carman's company, Kula PartnersCarman on LinkedIn<p>On Episode 106, Carman Pirie is in to talk about marketing, the metrics we watch, and lots more. Carman started out in politics and then came to marketing with an interesting point of view. All the technology we’ve thrown at the task doesn’t mean that we’ll improve lead flow. He says marketers focus on vanity measures and things that appear to show ROI but really don’t. Plus, the notion of the funnel is really flawed. He also tells us a much more useful metric that might not be as easy to illustrate in PowerPoint.</p><ul><li>Carman's company, <a href="https://kulapartners.com" target="_blank">Kula Partners</a></li><li>Carman on <a href="https://www.linkedin.com/in/pirie/?originalSubdomain=ca" target="_blank">LinkedIn</a></li></ul>