Confessions of a Marketer artwork

Confessions of a Marketer

232 episodes - English - Latest episode: 3 days ago - ★★★★★ - 20 ratings

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

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Episodes

Paul Lowe: Marketing Consultant

March 26, 2024 11:00 - 8 minutes - 8.74 MB

We're back with this mini series of Talent Showcase episodes focused on people in marketing, communications, PR, and allied fields who're looking for their next opportunity. You'll hear their stories, successes, and how they can help their next employer or client. Today, I'm joined by Paula Lowe (https://www.linkedin.com/in/paulajlowe/). Paula is the founder and principal of The PR Table, a marketing communications consulting firm, where all of marketing has a seat at the table. Although Paul...

Kelley Lynn Kassa: Passionate marketing executive

March 19, 2024 11:00 - 9 minutes - 9.06 MB

Today, I’m joined by Kelley Lynn Kassa (https://www.linkedin.com/in/kelleykassa/). Kelley’s career evolved from public relations, media relations and analyst relations to marketing programs, content strategy, and content creation. She’s worked with a wide range of organizations, from start-ups to blue-chip technology companies. Outside of her professional life, Kelley is a foodie and a rower (look for her on the Charles River!). Plus, she coaches recreational rowing to youth, adults, and para...

Chuck Tanowitz: Seasoned strategic communications pro

March 05, 2024 12:00 - 13 minutes - 13.8 MB

Chuck Tanowitz (https://www.linkedin.com/in/ctanowitz/) is a seasoned professional in strategic communications, with a history of building strong programs that drive media and brand growth. His experience spans more than 15 years—he has played key roles in shaping the marketing and communication strategies for various brands, including Paytronix Systems, Greentown Labs, the N-Squared Innovation District, TenMarks, and a long list of others. Chuck is back on Confessions of Marketer for the s...

Gem Passant: Customer leader with a focus on marketing through customer advocacy

February 27, 2024 12:00 - 9 minutes - 8.45 MB

Gem Pasant (https://www.linkedin.com/in/gem-jp/) has over 15 years’ experience in Customer Leader roles in a range of organizations from start up to large corporate, typically in the insurance sector. Gem’s biggest area of interest is Customer Experience as culture—specifically how this links to company purpose, employee experience and sustainable growth through the practical application of the Net Promoter System. Transcript Mark Reed-Edwards: Welcome to this special episode of Confessions ...

Jason Rasmuson: Massachusetts-based writer for the technology industry

February 20, 2024 12:00 - 5 minutes - 5.89 MB

Jason Rasmuson (https://www.linkedin.com/in/jasonrasmuson/) is a Massachusetts-based writer with more than 20 years’ experience writing for the technology industry. He’s been self-employed for the last 15 years with experience in the cloud computing, cybersecurity, FinTech, HR/workforce management/talent management, and other specialized areas in high tech. He recently relaunched his business to offer a new take on writing: content delivered as a service. This new model helps clients produc...

Ben Bradshaw: Marketing and brand leader in sustainability, energy, and clean technology

February 13, 2024 12:00 - 7 minutes - 7.43 MB

Ben Bradshaw (https://www.linkedin.com/in/ben-bradshaw-9366a04/) is an experienced brand and marketing leader in energy and cleantech. He helps progressive businesses in the Energy Transition create a standout brand, and marketing that powers profitable and sustainable growth. He has 25 years’ experience as a marketer in the UK energy & cleantech sectors and particular strengths in marcomms, brand, strategy, planning, insight for B2C, B2B, corporations or start-ups. Ben has held Head of Marke...

I'm back!

May 31, 2023 21:15 - 47 seconds - 636 KB

I've been away from podcasting for two-plus years. I miss it. I've been working as a CMO recently. But I'm returning to consulting. And now I'm ready dip my toe back in the world of CoaM. Over the past couple of years, I've had a blast. I've been on endless Zoom calls, talked with countelss people, shared stories about marketing, led events online (and finally in-person!), hosted webinars, shot too many videos, written thousands of emails, overseen campaigns, and talked with clients. I've lea...

Product Marketing Strategies For Amazon

January 26, 2021 05:00 - 28 minutes - 25.8 MB

On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can prepare for using Amazon. Plus, Robyn demystifies how Amazon’s search and paid algorithms work and shares the keys to navigating fulfillment by Amazo...

Multichannel Search Marketing

January 19, 2021 05:00 - 29 minutes - 26.8 MB

On the latest episode, we have Chris Dickey, founder and CEO of Visably, in to talk about multi-channel marketing for search. We find out all about Visably and moving the goal line from “How do I improve my website’s ranking in search?” to “How do I improve my brand’s ranking in search?” Plus, we learn why brand-owned websites are at such a disadvantage compared to ecommerce and media companies when it comes to search, and we find out how a brand can stack the search engine results pages....

The First Few Months in a New Marketing Role

January 12, 2021 05:00 - 28 minutes - 25.9 MB

On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin and Auseh Britt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communities Auseh uses actively. We also get a look at what the first 30-60 days were like in their new roles. Did they have a specific plan? And how did that work out? We find out. Gong // chorus We also shift the discussion to B2B sales and what i...

Starting a New Marketing Role Amid COVID

January 05, 2021 05:00 - 26 minutes - 24.6 MB

On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin, Executive Vice President of Marketing at Decision Lens, and Auseh Britt, Vice President of Growth Marketing at Terminus. They both joined their companies in 2020. Josh has been on a few times before talking about product marketing. Auseh is here for the first time. We discuss what it was like onboarding during Covid--the challenges, what worked well, and what (if anyth...

Behind the Confessions of a Marketer Name

December 29, 2020 05:00 - 8 minutes - 8.3 MB

We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered it. So, here on this special episode, we share that short discussion. This one won’t take long. Before you know it, you’ll be back to your holiday festivities. Enjoy the chat.

The Language Strategist

December 22, 2020 05:00 - 46 minutes - 43.2 MB

On this episode, we have another visit with Ben Afia, who describes himself as The Language Strategist, with a goal of making companies more human—in their culture, brand and communications. Ben was one of the first to bring attention to tone of voice and now works with companies around the globe. I worked with him more than a decade ago on a tone of voice project and we’ve kept in touch ever since—in fact, he was an early guest on this podcast—on Episodes Three, Twenty Two, and Sixty One. No...

Making the Most of Podcast Content

December 15, 2020 05:00 - 36 minutes - 33.9 MB

On this episode, we welcome Jaclyn Schiff, founder of PodReacher, a “done-for-you” service that transforms podcast episodes into high-quality articles. Before starting PodReacher, Jaclyn worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health research association. We dig into what PodReacher is all about, how podcasting fits into an overall content marketing strategy, how people should look at ...

Taking the Silos Out of B2B Marketing

December 08, 2020 05:00 - 29 minutes - 27.2 MB

On the latest episode, we have Mike Maynard, managing director of Napier--a B2B PR and marketing agency based in the UK. Mike describes himself as a geek who loves talking about technology. We learn about his background and the path he took from engineer to marketer and then from in-house to agency. We also dig into the shift from siloed marketing to organizing around content development and content distribution, and why marketers often fail to get the ROI they expect from tools like mar...

Growth Marketing in the COVID Era

December 01, 2020 05:00 - 21 minutes - 20.3 MB

On the latest episode, we have the founder of Right Side Up, Tyler Elliston, in for a discussion about growth marketing in the COVID era. Right Side Up is a collective of growth marketing specialists that have helped 200+ venture-backed tech companies hit their goals. They’ve worked with names such as Stitch Fix, DoorDash, Calm, Roman, Segment, Crunchbase, Faire, Wealthfront, Zenefits, and many earlier stage companies. We get a glimpse into Tyler’s background and what it’s been like wor...

Engagement During and After COVID-19

November 24, 2020 05:00 - 43 minutes - 40 MB

On the latest episode, we’re sitting down once again with Amanda Slavin, co-founder of CatalystCreativ. Amanda is all about engagement—and I thought it might be interesting to chat about it in the wake of COVID-19. Since we last spoke, Amanda became a mother, so we find out all about that, plus we dig into how engagement has changed during COVID, how creative has been transformed, and what engagement might look like in the future. We touched on a lot more. As always with Amanda, this was...

Omnichannel Marketing

November 17, 2020 05:00 - 23 minutes - 22.1 MB

On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform  Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm a...

Agility in the Marketing Jet Stream

November 10, 2020 05:00 - 32 minutes - 29.7 MB

On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the REAL MARKETERS podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, Crayola, GE, Campbell Soup Company and others. She is also VP of sales and marketing at Lumavate. We learn why agility in marketing is so important, how to manage marketing efforts that are so fast moving, and what hinders marketers from moving as fast as possible. S...

Doing Business During COVID

November 06, 2020 05:00 - 39 minutes - 36.7 MB

This time, we have food entrepreneur and pierogi queen Vanessa White back for a discussion about life during COVID-19, running a small business and what the post COVID world might look like. Vanessa is co-owner of Jaju Pierogi—now sold in stores all over New England. I think there’s no better way to view the business world than through the eyes of a small business or startup owner. We learn what life has been like the past six months. And we get a glimpse into the effort it takes for a s...

Video in Marketing

November 04, 2020 05:00 - 35 minutes - 32.3 MB

On this episode, Oren Greenberg, founder of Kurve, which is a modular growth marketing consultancy. Oren has been instrumental in the growth of a number of client brands and has been featured in The Telegraph, Social Media Examiner, and the HubSpot blog. We get the details on Oren’s background and learn all about Kurve. We also find out how he’s using video with his clients and how they’re affecting conversions. In addition, we discuss the role personalization plays, how to align your va...

VIdeo in Marketing

November 04, 2020 05:00 - 33 minutes - 30.7 MB

On this episode, Oren Greenberg, founder of Kurve, which is a modular growth marketing consultancy. Oren has been instrumental in the growth of a number of client brands and has been featured in The Telegraph, Social Media Examiner, and the HubSpot blog. We get the details on Oren’s background and learn all about Kurve. We also find out how he’s using video with his clients and how they’re affecting conversions. In addition, we discuss the role personalization plays, how to align yo...

Subconscious Marketing

November 02, 2020 05:00 - 42 minutes - 39.1 MB

On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive and critically important to understand: Subconscious Marketing. We learn about her work at Triggers Brand Consultancy and how she got involved in the subconscious, why the subconscious is so im...

Social Marketing Content

October 27, 2020 05:00 - 27 minutes - 25.5 MB

On this episode, we’re talking with Kevin Urrutia, cofounder and Facebook expert at Voy Media. Kevin has quite an entrepreneurial story to tell. We hear about his agency, the best kind of content to offer, how a company can ensure it diversifies its traffic, and selling globally. Plus, we learn how COVID affected VoyMedia, get a pulse on the state of mind of his clients, and peer into the future for agencies in the post-COVID world. Thumbs up on this chat!

The Human Marketer in a Digital World

October 20, 2020 05:00 - 27 minutes - 25.3 MB

On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called marGo and has a long background in marketing. We learn about his background, a bit about marGo, why he left his cushy CMO job to start a new business, the role of the human marketer in light of constant amazing tech advancements, the direct sales industry, and how human marketers will...

Building a Content Platform

October 13, 2020 05:00 - 27 minutes - 25.8 MB

On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency Gorilla 76. In our chat, we learn his background and all about building a content platform: how to start it out, what the steps are, the social platforms to concentrate on, frequency, and so much more. We also learn about how COVID-19 has affecte...

Prepping for the COVID Holiday Shopping Season

October 06, 2020 05:00 - 23 minutes - 21.8 MB

Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss--of course--data, supply chain efficiencies, personalization, and digital marketing efforts.   Plus, we look into the kinds of messaging strategies that might work this year and how ...

Marketer to Marketer: Turning the Tables

September 29, 2020 05:00 - 59 minutes - 54.4 MB

I'm starting this season with a bit of a change of pace. I’m turning the tables. Victor Machado—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it beforehand, I wasn’t 100% sure what he’s going to ask. I thought it could be a lot of fun or a complete disaster. I’ll let you decide. Anyway, Victor is founder of PW Digital Agency, which combines a couple decades of sales, business and tech experien...

Creative Audacity

August 11, 2020 05:00 - 31 minutes - 29.5 MB

On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of racial bias and injustice.  Links of Interest Keith Cartwright on LinkedIn Keith Cartwright on Twitter The agency: Cartwright Keith Cartwrigh...

Light a Fire Under Your SaaS

August 04, 2020 05:00 - 26 minutes - 24.8 MB

On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing--whether people want hyper-specialization or all-in-one, meeting the needs of customers, making revenue teams more productive, and lots more. Links of Interest Nicolas Van...

Progressive Web Apps

July 28, 2020 05:00 - 27 minutes - 25 MB

On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transactions with their customers through the mobile web. Think real estate agents and the like. David has an interesting background. He worked in rene...

Special: Allies in Action--Racial and Economic Equity as Corporate Competitive Advantage

July 27, 2020 14:00 - 1 hour - 86.4 MB

Allies in Action™, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and media/publishing industries. Read the full press release here. July 8 Forum In the wake of the death of George Floyd, advocates for racial and economic equity have called for companies to take leadership...

Demystifying Digital Marketing

July 21, 2020 05:00 - 26 minutes - 24.9 MB

On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era. Links of Interest Marty McDonald on LinkedIn Bad Rhino

The Age of Quantitative Creative

July 14, 2020 05:00 - 33 minutes - 31.2 MB

On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of Interest Travis Chambers on LinkedIn Chamber.Media Made to Stick on Amazon Purple Cow on Wikipedia

Telling a Great Story

July 07, 2020 05:00 - 30 minutes - 28.4 MB

On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from Naira. We discuss how companies can use them to their advantage to get engagement, how she has used them with her clients, and other platforms that are getting her attention. Plus, we learn how she...

Ageless Creativity

June 30, 2020 05:00 - 26 minutes - 24.2 MB

On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work and was sending out resumes everywhere--and got little response. He realized that it was because ad agencies are obsessed with youth. So, after some thought, he created FEARLESS--a network of...

Marketing Operations

June 23, 2020 05:00 - 29 minutes - 27.6 MB

On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the key skill sets for marketing ops, and balancing the right-brain and left-brain. In addition, and here’s where we really go beyond the subject, we learn about her journey as a woman in tech--and...

Ensuring Client Success

June 16, 2020 05:00 - 38 minutes - 35.3 MB

On Episode 157, Iain Preston, chief client success officer for EMEA at Wunderman Thompson joins us. We talked as COVID was making headlines and had client success and modern marketing as the focus of the discussion. But we started off talking about the dot-com boom and bust of 20 years ago, how empathy is so important in this global health crisis. And we also talked about how your life outside of work is so important and we’re all human. Plus, we cover the needs of the modern marketer, h...

Affiliate Marketing

June 09, 2020 05:00 - 17 minutes - 15.8 MB

On Episode 156, Larry Ludwig is to chat about affiliate marketing, plus the early days of the web and web development. Larry has had a long career at the forefront of technology, digital marketing, and online business. It all started when he went to work for an ad agency in 1994. He helped create some of the first websites for the likes of JPMorgan Chase, LensCrafters, Minolta, T. Rowe Price, IBM, and ING Bank. We have a brief chat about the early days of the web. In December 2009, Larry...

Traffic Secrets for Marketers

June 02, 2020 05:00 - 19 minutes - 18.3 MB

On Episode 155, Dave Woodward of ClickFunnels is in to talk about Traffic Secrets and the book of the same name. Dave is chief revenue officer and a partner at ClickFunnels, a company that promises that you are “just a few simple clicks away from a beautifully-designed website marketing funnel.” I wanted to get to the bottom of that--and get a view into the book the head of ClickFunnels, Russell Brunson, wrote recently--Traffic Secrets. So Dave and I chatted a while back. You’ll get a vi...

The Manifesto on Content Marketing Teams

May 26, 2020 05:00 - 26 minutes - 24.8 MB

On Episode 154, Xenia Muntean is in to talk about her manifesto--important reading if you’re in the content business (aren’t we all in it?). We talked a while ago--way before COVID took over our lives, and that’s why it’s taken some time for me to get to this very valuable discussion. Xenia runs Planable--a social media collaboration and approval platform. And she has a new book, “The Manifesto on Content Marketing Teams,” which lays out how teams should work together in the new world of...

SaaS and B2B Marketing

May 19, 2020 05:00 - 22 minutes - 21.1 MB

On Episode 153, Henrik Becker is in to chat about SaaS and B2B marketing. Henrik’s a marketer who helps prepare companies for the next step in their growth. That involves marketing strategy, marketing automation, and laying the operational foundation for dealing with growth. It all sounds good, doesn’t it? Links of Interest Henrik Becker on LinkedIn Henrik’s website

Win Without Pitching

May 12, 2020 05:00 - 36 minutes - 33.8 MB

On Episode 152, Blair Enns is in to talk about his book “The Win Without Pitching Manifesto.” Blair’s idea challenges agencies to buck the conventional wisdom that puts the client in the driver’s seat—a scenario that makes it very difficult, if not impossible, to lead in the engagement. He lives in the wilds of rural British Columbia, so we get a taste of that lifestyle as well—and the unique point of view on business he has from his outpost. Plus, we discuss getting by when the power go...

Being a Mindful Marketer

May 05, 2020 05:00 - 34 minutes - 32.2 MB

On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the book, the key tenets of being a mindful marketer—and how we can all be more mindful. Plus, of course, we touch on data, how to make the marketing organization a healthier, more sustainable organi...

The Anxiety Index

April 28, 2020 05:00 - 20 minutes - 19 MB

On Episode 150, Mark Truss, chief research officer at Wunderman Thompson, joins us. Mark has a long background in advertising and marketing. Mark has been running an Anxiety Index for 17 years. The latest one was run in March—and with anxiety at all-time highs, it’s a very timely study. Mark and I have a wide-ranging discussion about the index, what it all means, and what marketers should do in reaction to his data. Plus, we gaze into the future and think about the emotional state of peo...

COVID-19 Crisis Management

April 23, 2020 05:00 - 23 minutes - 22.2 MB

On Episode 149, we’re talking about managing the crisis that is COVID-19. Rich Lyons, EVP and Digital Customer Experience Leader for North America at Capgemini. He’s an expert on e-commerce and the customer experience and these days he’s specializing in crisis management. In our chat, we discuss how e-commerce is positioned in the COVID world, the trends he’s seeing, how the current environment is pushing digital transformations and habits, and we zero in on the grocery segment.  Links ...

Retail in the Time of Corona

April 20, 2020 05:00 - 24 minutes - 22.6 MB

On Episode 148, Michael Mathias is in to discuss the times we find ourselves in and the world of retail.   In truth, Michael and I spoke at length more than a month ago—in the very early days of the COVID crisis. As I listened back to the interview, it was packed with lots of great information, but it really needed a current perspective. So Michael was gracious enough to come back in for another chat. In this discussion, we dig a bit deeper than the headlines, and look at the retail lan...

The Future of Advertising

April 14, 2020 05:00 - 44 minutes - 41 MB

On Episode 147, we’re talking the future of advertising with Catharine Hays.  We have been on hiatus for a couple of weeks as we looked around and assessed this changed world we live in these days. The world has turned upside down. I wondered how to make the interviews I already had in the can before the crisis started relevant to this world. And I think the best way is to just forge ahead. The things we knew before COVID-19 took over our consciousness will return—in some form—at some p...

Special: Why CMOs Need to be Great Business Strategists Part 2

April 08, 2020 05:00 - 17 minutes - 16.8 MB

In Part 2, we continue our conversation with Julie, discussing how to bring great marketing leadership to fruition and breaking down the concept of “fail fast” culture. Links of interest Julie Zadow LinkedIn Demand Spring PinchHit

Special: Why CMOs Need to be Great Business Strategists

April 01, 2020 05:00 - 28 minutes - 26.7 MB

In this episode, Julie Zadow provides some incredible insight into what makes a great CMO and provides countless lessons on marketing effectiveness from her work as an executive coach and CMO whisperer. Links of interest Julie Zadow LinkedIn Demand Spring PinchHit

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