Prepping for the COVID Holiday Shopping Season

Confessions of a Marketer

English - October 06, 2020 05:00 - 23 minutes - 21.8 MB - ★★★★★ - 20 ratings
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Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss--of course--data, supply chain efficiencies, personalization, and digital marketing efforts.

Plus, we look into the kinds of messaging strategies that might work this year and how customer service departments are getting ready.

<a href="https://www.linkedin.com/in/danielle-savin-85a6a6/" rel="noopener noreferrer" target="_blank">Danielle Savin</a> is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at <a href="https://www.capgemini.com/" rel="noopener noreferrer" target="_blank">Capgemini</a>, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss--of course--data, supply chain efficiencies, personalization, and digital marketing efforts. Plus, we look into the kinds of messaging strategies that might work this year and how customer service departments are getting ready.