Omnichannel Marketing

Confessions of a Marketer

English - November 17, 2020 05:00 - 23 minutes - 22.1 MB - ★★★★★ - 20 ratings
Marketing Business Management business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Agility in the Marketing Jet Stream

Next Episode: Engagement During and After COVID-19

On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm and clients have fared during COVID-19. Enjoy!

<p>On the latest episode, <a href="https://uk.linkedin.com/in/rytisl" rel="noopener noreferrer" target="_blank">Rytis Lauris</a>, co-founder and CEO of marketing automation platform  <a href="https://www.omnisend.com/" rel="noopener noreferrer" target="_blank">Omnisend</a>, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a <a href="https://www.entrepreneur.com/article/230736" rel="noopener noreferrer" target="_blank">painkiller or a vitamin</a>, and how his firm and clients have fared during COVID-19. Enjoy!</p>