To many companies allow their culture to happen by default instead of design. What does that mean? It means that if you wouldn’t let any other aspect of your company happen by default why are you letting your company culture happen by default. Look around your company, are people afraid to speak up and share ideas? Are people engaged, excited, moving united towards a common set of goals and visions? In this episode Dr. Martin encourages leaders to spend time on crafting and creating a culture they want and why it is so important.