E16: The Origin Stories of Japanese Luxury Cars: Lexus (Part 2 of 3)

Company Cars

English - June 29, 2021 19:00 - 28 minutes - 26.5 MB - ★★★★★ - 8 ratings
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Previous Episode: E15: The Origin Stories of Japanese Luxury Cars: Acura (Part 1 of 3)

Next Episode: E17: The Origin Stories of Japanese Luxury Cars: Infiniti

We continue our multi-episode series exploring the origin stories of Japanese luxury car brands. In this episode, we walk through how Toyota decided to launch Lexus and how Lexus upended the US luxury car market in a way neither Infiniti nor Acura did.

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