E15: The Origin Stories of Japanese Luxury Cars: Acura (Part 1 of 3)
Company Cars
English - June 22, 2021 15:00 - 31 minutes - 29.5 MB - ★★★★★ - 8 ratingsAutomotive Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we begin a multi-episode series exploring the origins of Japanese luxury car brands. You may have seen Acuras, Infinitis, and Lexuses of all ages driving around and wondered: where did these brands come from? In this series, we walk through how the original business decisions underlying each brand have shaped their presence today and we walk through the origin story of one luxury brand that never made it to the starting line: Amati.
This episode starts with the context and business environment in Japan when Acura, Infiniti, Lexus, and Amati were conceived and walks through Acura, the first of the four brands to reach the market in 1986.
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