How to Calculate ROI to Drive Stakeholder Buy In

Community College Marketing Master Class

English - April 21, 2019 13:00 - 22 minutes - 20.8 MB - ★★★★ - 8 ratings
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Ashley Etchison, Director of Strong Workforce Strategic Communications and Marketing for the Inland Empire Desert Region Consortium, joins Interact President Cheryl Broom for an in-depth discussion about the development of their highly-successful “Ready” brand and viewbook, and how Etchison calculates ROI to drive stakeholder buy-in across the Inland Empire’s 12 different community colleges.