113 - What is our CMO Target Market & Customer Segmentation?

Commercial Property Investor Podcast

English - March 28, 2022 00:00 - 11 minutes - 15.9 MB - ★★★★ - 1 rating
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Previous Episode: 112 - Data analysis & industry trends with Lucy Watts of Instant Group

Next Episode: 114 - 4 Disciplines for successful CMO & Flexspace investing

Jerry shares his thoughts following a recent discussion on target markets & customer segmentation. Who or what should be your target market and should you be open to everyone?

Flexspace and CMO developments need to have some kind of customer focus. But what is your target customer, is it a company type, a local demographic or a customer need?

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