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Current & Critical - Tracey Bodnarchuk, Brand & Marketing in Western Canada
Collisions YYC
English - May 04, 2021 20:14 - 49 minutes - 56.3 MB - ★★★★★ - 1 ratingBusiness News Business News calgary alberta technology business leadership marketing entrepreneurship entrepreneur western canada investment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Current & Critical - Leor Rotchild, ESG - A non-negotiable for success
Developers were not all equally prepared to confront the dramatic change to how homebuyers shop that COVID-19 ushered in. From seeing a house in-person to seeing one virtually, it took a resilient and strategic marketing-focused leader to deeply examine how to design homes that can withstand homeschooling, working, and living.
Join me as Tracey takes us through what a CRO does (hint: it’s a combination of all of Tracey’s best talents), how Hopewell’s focus on digital transformation pre-pandemic worked in their favour, and why Tracey is optimistic about Calgary’s future.