Collective Wisdom
52 episodes - English - Latest episode: 3 months ago - ★★★★★ - 4 ratingsCollective Wisdom is a podcast for advancing cannabis one conversation at a time. The idea behind Collective Wisdom is that we all benefit from sharing knowledge and experiences, so if you want to learn about the business of cannabis from those in the trenches, this is the podcast for you! The host, Lisa Tollner, is Co-Founder of Sensi Chew, one of California’s leading licensed edible manufacturers and the #1 insomnia edible.
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Episodes
Cannabis Safety for Parents and Kids
April 18, 2024 16:00 - 43 minutes - 61.2 MBIn 2022, 30% of 12th graders reported using marijuana in the past year, and 6.3% reported using marijuana daily in the past 30 days. The Hook Co-Founders, Stephanie Kimitsuka and Bayley Logan, are on a mission to help educate parents and kids about safe cannabis consumption. We also talk about the dangers of alcohol vs cannabis, and the continuing issues of cannabis stigmatization.
UFC & MMA Legend, Jon Fitch on Cannabis for Athletes and Recovery
March 31, 2022 16:00 - 16 minutes - 22.5 MBJon Fitch has one of the most winning records in UFC and MMA history and dominated the welterweight fighting scene from 2002 to 2020. Throughout his successful career cannabis helped him deal with the aches and pains of top athletic performance. Jon shares his long time passion for fighting, self defense, and staying healthy.
Velvet Cannabis CEO, Matt Morea says it takes “Perseverance”
September 07, 2021 23:11 - 24 minutes - 34.2 MBMatt Morea has been involved in nearly every aspect of the cannabis industry, from investment, to operations and management, to brand-building and retail. He shares his vast experience, what’s ahead, what’s challenging, and why patience and perseverance is essential to be successful. www.go-velvet.com
A Social Equity Experience with Will Holland, Owner of Holland Pharms Dispensary in Palm Springs
May 17, 2021 15:49 - 17 minutes - 23.9 MBWill shares his experience of becoming a social equity applicant and the help provided by his local City of Palm Springs. As the father of 4 children, Will talks about his view of raising kids in the shadow of his cannabis businesses. www.hollandpharmsinc.com
From Seed to Success: How to Launch a Great Cannabis Cultivation business in Record Time, with Author Ryan Douglas
January 14, 2021 16:51 - 23 minutes - 31.7 MBRyan shares excerpts from his book and years of growing experience. Launching a commercial cannabis cultivation business is exciting with potential for big profits, but can lead to lapses in judgment that prove devastating for many start-ups. https://douglascultivation.com/
How the LGBTQ Movement Gave Birth to Cannabis Rights and Why We Need to Keep Fighting, with Wayne Justmann
November 23, 2020 16:51 - 24 minutes - 33.1 MBWayne talks about San Francisco in the 90’s, the gay-rights movement, and cannabis’ role in the fight to survive HIV. His early efforts to provide medical marijuana to HIV and AIDS patients helped pave the way for legalization and cannabis rights we have today.
Will Social Equity Support Come A Little Too Late With Donnell Alexander, Writer At WeedWeek California Magazine
August 17, 2020 16:21 - 32 minutes - 45 MBDonnell Alexander talks about social equity struggles in a rapidly changing industry and his work covering the California beat for WeedWeek magazine. https://www.weedweek.net/
Merging Science and Meditation to Improve Cannabis' Effectiveness, with Emily Earlenbaugh PhD
June 15, 2020 22:08 - 24 minutes - 33.6 MBEmily Earlenbaugh shares what inspired her approach to cannabis use, and some of the challenges facing cannabis research today. www.mindfulcannabis.com/
Assessing Positive and Negative Effects of Covid 19 with Lisa Tollner, Co-Founder of Sensi Products
June 04, 2020 19:00 - 7 minutes - 10.2 MBLisa talks about how some of the negative changes driven by Covid-19 have had positive outcomes.
Cannabis Start-up Developing Terpene-Infused Hand Cleanser and Organizer of Masks for Good Campaign, with Cal Chan of Trilogia
April 23, 2020 17:46 - 13 minutes - 18.4 MBCal talks about the inception of his new start-up and how it will utilize terpenes and botanicals to develop a unique category of products that do not contain cannabinoids. Masks for Good is a fund-raising campaign Cal’s group developed to get KN95 masks into the hands of healthcare providers fast. www.trilogia.com/
420 Special: Fighting for Our Rights, with Ellen Komp, Deputy Director of CA NORML
April 20, 2020 19:47 - 27 minutes - 37.8 MBEllen talks about the history of cannabis advocacy plus upcoming legislation that is critical for consumer and business rights at the State and Federal levels. www.canorml.org/
Cannabis Start-ups Get a Leg Up on Building Their Businesses, with Ken Hwang, CEO and Co-Founder of My Green Network
April 16, 2020 21:35 - 18 minutes - 25.9 MBKen talks about his incubator platform that simplifies the cannabis business-building process where entrepreneurs can share ideas, collaborate on projects, and spearhead innovation. www.mygreennetwork.com
Seniors & Cannabis: Educating the Fastest Growing Consumer Segment, with Kandice Hawes of Bud & Bloom + Plant-Based Wellness For Seniors, with Keiko Beatie of Cannabis For You & Me
April 10, 2020 19:41 - 31 minutes - 43.1 MBKandice believes Seniors are the next big wave of cannabis consumers, and her team at Bud & Bloom have tapped into their local Senior market with a friendly and fun education formula that’s breaking through. Keiko talks about her work with Seniors, caregivers, and clinicians, and the changing attitudes about wellness. She focuses on making cannabis, better health, and well-being information easy to incorporate into a Senior’s daily life. www.budandbloomoc.com www.coralcovejamaica.com
Jane Technologies eCommerce Platform Brings Cannabis Companies Into The New Age of Retail, with CEO, Socrates RosenFeld
April 07, 2020 21:22 - 19 minutes - 27.4 MBSocrates shares his vision for the future of cannabis retail, how small businesses can stay connected and competitive in their communities, and the rapid technology adoption underway as a result of the pandemic. www.iheartjane.com/
How This Virus Has Pushed Dispensaries to Use Technology, with Victor Arocho, CRO of Paywana
April 02, 2020 22:00 - 20 minutes - 27.6 MBAs Chief Revenue Officer for Paywana, Victor is hyper focused on the sales process inside, and now outside of dispensaries. Covid-19 is forcing change and those who can rapidly integrate technology into their processes he predicts will come out on top and be prepared for the next wave. www.paywana.com
How Shelter-in-Place has Created the Cannabis Industry’s Amazon Prime Moment with Chris Lane, CMO of Airfield Supply Co.
March 19, 2020 22:00 - 19 minutes - 27.3 MBChris talks about a rapid shift to online ordering and delivery due to COVID-19, the impact on Airfield Supply and their customers, and the shift toward how cannabis is purchased in the future. www.airfieldsupplyco.com
The Intersection of Cannabis and Nutraceuticals with Lisa Tollner, Co-Founder of Sensi Chew
March 12, 2020 22:00 - 9 minutes - 13.2 MBLisa talks about the merger of cannabis and nutraceuticals and what that means for consumers and the cannabis industry. www.sensiproducts.com
March and Ash’s Commitment to Education with Jon Saco and Spencer Andrews
February 20, 2020 23:00 - 23 minutes - 31.7 MBJon Saco and Spencer Andrews discuss their business and brand philosophy, why education is essential in the cannabis industry, how they've worked with local governments, and why consolidation is inevitable in 2020. www.marchandash.com
Marc Matulich, Founder and CEO of Airfield Supply Co, on celebrating 10-years and becoming one of the highest-volume cannabis dispensaries in America
February 13, 2020 23:00 - 16 minutes - 22.2 MBMarc Matulich looks back on ten years in cannabis, staying true to his core values, what lies ahead, and trends for 2020. www.airfieldsupplyco.com
Building a Brand in the Epicenter of Cannabis with Daniel Yi of the Shryne Group
February 06, 2020 23:00 - 18 minutes - 24.9 MBDaniels talks about managing the brand with vertical integration, Shryne's focus on California, and the biggest challenge for 2020. shrynegroup.com/
What a Rookie Cultivator Learned During The First Year, with Anthony Sullivan and Dave Christian of Montkush
January 02, 2020 23:00 - 13 minutes - 19.2 MBAnthony and Dave tell the story of how they started their CBD farm, MontKush, and what their first year was like. www.montkush.com
Amy Donohue from Get Hybrid Social on How a Professional Social Media Consultant Can Improve Your Online Presence
January 02, 2020 23:00 - 16 minutes - 22.8 MBAmy explains why professional social media is crucial in cannabis and gives tips and tricks for your cannabis brand on social media. gethybridsocial.com
Co-Founder of Hippo Premium Packaging, Kary Radestock, on the Evolution of Cannabis Packaging
January 02, 2020 23:00 - 15 minutes - 21.1 MBKary gives key steps to building a successful brand, packaging tips for the cannabis industry, and why having a professional image is essential for any cannabis brand. www.hippopackaging.com
Co-Founder of Dope CFO, Naomi Granger on Accounting Practices for the Cannabis Industry
January 02, 2020 23:00 - 9 minutes - 13.7 MBNaomi explains why accounting in the cannabis industry is different than any other industry and why having a trained cannabis accountant can save a cannabis business from unnecessary 280e tax losses and other consequences of improper accounting. dopecfo.com
Planet 13’s Marketing Coordinator, Brandon Zimmer, on Creating an Engaging Customer Experience
January 02, 2020 23:00 - 10 minutes - 13.8 MBBrandon explains Planet 13’s focus on cannabis tourism, new attractions and entertainment coming soon, and what’s next for Planet 13 as they plan expanding to California. https://www.planet13lasvegas.com/
Mood33 Co-Founder, Michael Christopher, on the Challenges of Cannabis Infused Beverages
January 02, 2020 23:00 - 15 minutes - 21.6 MBMichael explains the national hemp infused beverage opportunity and Farm Bill 2018, how cannabis companies can cross-promote into hemp to extend their brands, and some of the challenges of scaling an infused mainstream beverage product. Mood33.com
Cannalysis’ Scientific Advisor, Swetha Kaul, on Why We Need Cannabis Testing Standardization
January 02, 2020 23:00 - 21 minutes - 28.9 MBSwetha discusses the importance of testing standardization between all labs, taking the lead on illegal vaping products, and how companies should incorporate cannabis testing into their R&D. https://www.cannalysislabs.com/
Aligning Goals Between Dispensaries and Brands with Samantha Collins, CMO of Bhang
December 19, 2019 23:00 - 15 minutes - 21.5 MBSamantha talks about Bhang’s 10-year anniversary, her move from the wine industry to cannabis, how women are getting involved in cannabis, and why dispensaries should align their sales strategies with brands to improve sales.
New Generation’s Retail Operations Manager, Chelsea Hawkesby, on the Illicit vs. Legal Market
December 12, 2019 23:51 - 19 minutes - 26.3 MBChelsea speaks on the importance of shopping at a legal dispensary for finding clean cannabis and how illegal shops are hurting the licensed market.
Challenges in Dispensary Operations with the President of the LBCA, Adam Hijazi
November 21, 2019 23:00 - 18 minutes - 25.1 MBAdam Hijazi describes challenges which dispensaries face, retail taxes, compliance, and trends for the future. lbgreenroom.com/ thelbca.com/
Cultivating Strategic Strains with Waylon Broussard, VP of Sales at 3C Farms
November 21, 2019 23:00 - 15 minutes - 21.3 MBWaylon explains the transition to the legal industry and the strategic differences in the development of strains www.cannabalcity.com/3c-farms
Richard Parrott and Tabatha Chavez on How the CDFA Helps Cultivators
November 21, 2019 23:00 - 15 minutes - 21.6 MBRichard and Tabatha discuss the California Appellation Project and cultivation licenses in 2020. www.cdfa.ca.gov/
Culinary Expertise for Edibles with Lisa Kamerad of Mindy’s Artisanal Edibles
November 21, 2019 23:00 - 13 minutes - 18.3 MBLisa Kamerad describes what it’s like to work with a culinary genius, the future of edibles, and Mindy’s official launch in CA. www.crescolabs.com/
Social Equity LA Founder, Adriana Gomez, on the Importance of Community Support of the Industry
November 21, 2019 23:00 - 14 minutes - 20.2 MBAdriana Gomez defines what both social equity and social justice are. She also discusses the benefits of supporting the legal market. www.socialequityla.com/
Talking Tree Farms owner, Craig Nejedly on What’s Good for the Earth is Good for the Plant
November 21, 2019 23:00 - 14 minutes - 19.3 MBCraig Nejedly describes organic growing and the struggles of being a craft farmer. Talkingtreesfarms.com www.satoriwellness.org/homepage
Technology Meets Cannabis Logistics with CEO of Wayv, Keith McCarty
November 21, 2019 23:00 - 16 minutes - 22 MBKeith McCarty defines the friction points Wayv helps to address and trends in the cannabis logistics landscape. www.wayv.com/#/
Bridging the Education Gap with Marco Rullo of Lucid Green
November 21, 2019 23:00 - 16 minutes - 22.7 MBMarco Rullo explains how Lucid Green technology helps to educate consumers and budtenders about products. www.lucidgreen.io
Brand Success by Design with Co-Founder of Dosist, Jeremy Green
November 21, 2019 23:00 - 17 minutes - 23.4 MBJeremy Green reviews Dosist’s mission and approach to formulation. He also discusses Dosist’s newest product, the Dose Dial. www.dosist.com
Founder of Freedman Strategic Consulting, Alex Freedman on Navigating Regulations and Compliance
November 21, 2019 23:00 - 15 minutes - 21.5 MBAlex Freedman goes over licensing in California and explains some of the common licensing issues and challenges. freedmansc.com
WeCann Director of Government Relations, Melahat Rafiei on Creating Policies that Work
November 21, 2019 23:00 - 9 minutes - 13.7 MBMelahat Rafiei explains how SACA started, how to educate policy makers, and how WeedMaps contributes to the illegal market. www.wecannca.com/ sacannabis.org/
3C Farms VP of Sales, Waylon Broussard on Strategic Strains
November 21, 2019 23:00 - 15 minutes - 21.3 MBWaylon explains the transition to the legal industry and the strategic differences in the development of strains www.cannabalcity.com/3c-farms
Building A Strong Cannabis Community with UCBA President, Jerred Kiloh
November 21, 2019 23:00 - 15 minutes - 21.8 MBJerred Kiloh gives us information regarding the United Cannabis Business Association (UCBA), why we should build a cannabis business community, and what to expect for next year. www.thehigherpath.com/ ucba.com/
Updates on Banking Legislation with Javier Montes, Vice President of UCBA
November 19, 2019 23:00 - 14 minutes - 20 MBJavier Montes explains AB 97, AB 1417, and what to expect in 2020. https://www.delta9thc.com/ https://ucba.com/
Understanding Retail Data with Jocelyn Sheltraw of Headset
November 19, 2019 23:00 - 14 minutes - 20.3 MBJocelyn Sheltraw explains the Headset ecosystem and common retail challenges where data can help. www.headset.io
Getting Past the Vape Crisis with Wesley Hein of Mammoth Distribution
November 14, 2019 23:00 - 18 minutes - 25.3 MBWesley Hein teaches us how to distinguish between good vapes and bad, why you should shop at legal dispensaries, and Weedmaps lack of support for the legal market. https://www.mammoth.org/
Why Your Community Matters with Tim Dodd of Sweet Flower
November 14, 2019 23:00 - 18 minutes - 25 MBTim Dodd explains why having a retail license is a privilege, how to become part of the community, and the importance of public health and safety. www.sweetflower.com
Packaging and Retail Trends with Dena Kleinrock of Genius Cannabis Boutique
November 07, 2019 23:00 - 11 minutes - 15.4 MBDena Kleinrock delves into the evolution of cannabis packaging and how flower still reigns. https://www.geniusthc.com/
Cultivation by the Numbers with 777’s Cameron Wald and David Cali
November 07, 2019 23:00 - 14 minutes - 20.2 MBCameron Wald and David Cali explain cultivation techniques and problem solving, brand success for 777, and California compliant cannabis. projcan.com
Gary Seelhorst of Born From Flora on Working with Legislators on Cannabis Policy
November 03, 2019 23:00 - 17 minutes - 23.4 MBGary Seelhorst gives us updates on the SAFE Banking Act and on the capital market. He also shares how to educate legislators. www.bornfromflora.com www.sessionssupplyco.com
Establishing Roots in California with Alex Brown from Cresco
November 02, 2019 22:00 - 15 minutes - 20.6 MBAlex Brown shares the complexities and challenges that come with setting up Cresco’s in California. www.crescolabs.com