Coherent Thoughts - Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball

Coherent Thoughts Podcast

English - September 30, 2021 07:00 - 31 minutes - 21.6 MB - ★★★★★ - 3 ratings
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Previous Episode: Coherent Thoughts - Bob Phibbs, the Retail Doctor

In this episode of Coherent Thoughts, host James Glover speaks with Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball. Jay has spent the past 8 years in digital marketing and communications. This week, James and Jay discuss Under Armour’s recent push in basketball, strategic athlete partnerships the brand has made, identifying your brand with values, promotions, and how to successfully help customers to buy in multiple categories.