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Snorri Baron Jonsson, talks about being CEO and Founder of Bakland Sports, an athlete management company that represents elite athletes from Sara Sigmundsdottir, BK Gudmundsson and Willy Georges to Roman Khrennikov and Kelsey Kiel as well as brokering deals with Unbroken and between the likes of the Minnesota Vikings and Coca-Cola with Icelandic football, his own training and coffee habits. 

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