Ep 41 - Defining Your Message and Finding Your Voice with Kathleen Fordyce

Kathleen Fordyce is a copywriter who harnesses the power of storytelling to help health, wellness and creative business owners level up their website copy and marketing so they can grow their business and make an impact in the lives of those they serve. She’s also a book addict, wife, and mom of two living in New York. 

What we discuss in this episode:

Kathleen shares her story of entering motherhood and finding her path after the death of her husbandHow to figure out what our message is and allowing that to evolve as our business growsKathleen shares how to create a messaging guide including goals, tone of voice and values and how to utilize it as you create copyCreating a bulleted list of copy goals or outline what you want to write to help us not go off on a tangentThe importance of truly knowing who you're serving and having specifics in your copy - and Kathleen even shares an example for us

Resources and Links:

Website: KathleenFordyce.comInstagram: @katfordyceSupport the show

Connect with Lynn on instagram @HappyMamaWellness. Looking for more support with parenting and motherhood? Check out the Happy Mama Wellness Community here!