EP 180 | How To Attract and Keep Customers | Guest: Wayne Mullins

Chad Lingafelt chats with Wayne Mullins, founder of Ugly Mug Marketing.

Wayne is a progressive thinker who leads a Marketing Group in Louisiana making big strides in the industry. He’s also a recent author of the book Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists

On this episode, we talk about how advertising is just one small component of marketing. We also cover how you need systems and processes to ensure that you attract and keep your customers.

Wayne also shares where to start; by building a customer avatar so you know what your ideal client is and where you could find them. Find out how you can write a diary page for your customers, where they shop, how many children they may have, what are their pain points and desires before you write any copy or ads.

Wayne talks about natural progression of Know, Like, and Trust and the four campaigns that you should be running.

Simple Campaign - Targeting Strangers so they can know about you and like you!
Trust Campaigns - Targeting Friends that are Building Trust Only. May need multiple campaigns for product, service, brand.
Evangelist - allowing customers or brand ambassadors to speak on your behalf that highlights their relationship with you.
Tools & Resources - giving tools to Evangelists to share about your business.

This is a great conversation for businesses that are looking to attract new customers and retain existing customers.

Connect with Wayne & Ugly Mug Marketing

Website: https://www.uglymugmarketing.com/
Instagram: https://www.instagram.com/uglymugmarketing/
Facebook: https://www.facebook.com/uglymugmarketing/
LinkedIn:  https://www.linkedin.com/in/fireyourself

Buy Wayne’s Book: Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists https://www.yourfullcirclemarketing.com/