Unlocking Beauty Brand Power from Data to Decision with Anna Mayo

Coffee N° 5 with Lara Schmoisman

English - October 02, 2023 20:00 - 29 minutes - 20.7 MB - ★★★★★ - 1 rating
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Previous Episode: Counsel and Coffee: The Perfect Partnership Blend with Katie Staba

Next Episode: A Fashionable Brew from Catwalk to Coffee with Maria Palacio

Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!

We'll talk about:

The NielsenIQ Beauty Trailblazer ProgramHow to use data to grow your brandHow data can change your beauty brand’s successPros and cons of selling on marketplaces like AmazonHow to navigate the online and retail marketplace

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