Small Start-Up to Big Player: Insights on Brand Acquisition with Hind Sebti

Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode will enlighten your thoughts on the post-e-commerce revolution and reveal the next transformative steps in the ever-evolving world of beauty. Take advantage of this compelling exploration of beauty branding.

We'll talk about:

What gives a brand a reason for existing?How beauty branding sells the lifestyle, not the productWhen is the right time to position your brand for acquisitionThe #1 mistake from DTC native brandsThe most effective conversion tool in consumer marketingWhat is the difference between a collection of products and a brand? 

For more information, visit Waldencast's website.

Subscribe to Lara's newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Join our Facebook Group. 

Support the Show.