Navigating Formulating, Packaging, and Marketing with Lorraine Dallmeier

Coffee N° 5 with Lara Schmoisman

English - April 10, 2023 07:00 - 19 minutes - 13.7 MB - ★★★★★ - 1 rating
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Previous Episode: Why simple just works for French Beauty Brand Doré with Emily Yeston

Next Episode: Unleashing the Power of Inner Beauty with Michelle Emmick

In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget.

Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products.

We'll talk about:

Why launching a beauty brand doesn't require a big budgetHow to stand out with lower-priced launch packagingThe difference between following a recipe and becoming a formulatorHow to start selling DTC to big retail

For more information, visit Formula Botanica’s website.

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