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Leveraging the Power of Influencers with Jason Falls
Coffee N° 5 with Lara Schmoisman
English - July 25, 2022 21:00 - 27 minutes - 18.9 MB - ★★★★★ - 1 ratingEntrepreneurship Business Society & Culture business entrepreneurship entrepreneur marketing branding personal growth influence growth. market yourself production Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.
What you’ll learn:
Bio:
Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network.
For more information, follow Jason on LinkedIn or visit his website.
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Instagram: @laraschmoisman
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Twitter: @LaraSchmoisman