Brand-driven Strategies: What a Brand Guide Is and Why You Need One

Coffee N° 5 with Lara Schmoisman

English - July 14, 2022 15:00 - 10 minutes - 6.95 MB - ★★★★★ - 1 rating
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Previous Episode: How Faith, Flexibility, and Passion Can Drive a Company With Jenny Goldfarb

Next Episode: What Makes High Achievers So Successful? With Ruth Gotian

In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.

What you’ll learn:

Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brandLara illuminates the power of words in a brand guide and how to use this power to your advantageLara shares the elements of personal branding that make your brand cohesive

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