One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information! 

What you’ll learn: 

Lara discusses when she realized that she was giving work away for free and failing to make a profit — and shares the lessons she learned along the way that will prevent other business owners from making the same mistake.Lara shares her method to persuade the client that you are the expert and why making the client feel comfortable is an important part of this process.Lara shares how to get to know the client’s wants and needs and how to use this information to determine which questions to ask throughout the acquisition process.


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