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163. The Future Of Personal Training
Fit Pro Association
English - August 16, 2019 02:28 - 9 minutes - 18.9 MB - ★★★★★ - 26 ratingsAlternative Health Health & Fitness Business business marketing coach fitness fitnessbusiness fitnessmarketing health healthcoach onlinepersonaltrainer onlinepersonaltraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Future Of Personal Training in 2019…
Honestly, at first, this scared the absolute hell out of me… 👇👇
As the scary stat is: 80% of PTs will be out of the job in 2 years time.
The game is changing again… And this time it’s a big one.
There’s an entirely new (and more effective) strategy for marketing to get new clients.
Just yesterday I shared this on a live coaching call with a big group of trainers and they've called this the “holy grail for coaches in 2019”.
Sounds like BS 💩💩 … doesn’t it?
See, if you’re like most smart personal trainers and coaches. You’ve tried to grow your business online.
You’ve probably tried posting on IG multiple times a day, run Facebook ads, built sales funnels and sell online programs.
They’re using a broken model… a dead model that we call “the OLD PT Model”.
If this sounds like you, it’s NOT you’re fault.
Because when I say “the game is changing” its because…
— Facebook ads have re entry gone up 300%.
— Facebook organic reach has dropped to about 1-2%.
— Instagram reach has dropped below 25%.
— Many people are saying “email is dead” because open rates are so incredibly low.
— Technology has dramatically improved meaning many reasons why a person hired a personal trainer is now free or at least very cheap.
�I’m not being an alarmist. It’s just we need to dig our heads out of the sand and look at the real data.
This is why I believe, that if you don’t keep up with the changes now. You could be left behind forever.
See, NONE of the other coaches or even myself focus on all these old-and-dead tactics. Why? Because there is NO need.
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