34. Matt Heinz: The Fundamentals of Predictable Pipeline, Writing a Book and Keeping Focus in Times of Uncertainty
CMO Confessions
English - August 27, 2020 18:00 - 28 minutes - 26.3 MB - ★★★★★ - 5 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 33. Jen Horton on Startups, Advising and Creative Storytelling
What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.
Sit back and relax, it’s another episode of CMO Confessions.
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