CMO Confessions artwork

33. Jen Horton on Startups, Advising and Creative Storytelling

CMO Confessions

English - August 13, 2020 13:00 - 33 minutes - 30.4 MB - ★★★★★ - 5 ratings
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Previous Episode: 32. John Steinert: Tips on Career Management, Tools of the Trade and Making Career Pivots Happen
Next Episode: 34. Matt Heinz: The Fundamentals of Predictable Pipeline, Writing a Book and Keeping Focus in Times of Uncertainty

In this episode, Jen and Cheri Keith, Head of Strategy and Research at ON24, discuss how Jen’s career path led her from an advisory role to a CMO role at Swivel. The two also discuss the pros and cons of new marketing technology, like chatbots, what it’s like to transition to a startup from an advisory role, the role of responsiveness in creative storytelling and some of their biggest pet peeves in B2B marketing. Sit back and relax. It’s another edition of CMO Confessions. 


 


Follow Cheri on Twitter: @Cheri29


Follow Jen on Twitter: @jenhorton


Follow Jen on LinkedIn: Jen Horton



Learn more about ON24: https://www.on24.com

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