18: Leela Srinivasan of SurveyMonkey: The Real Value of Data, the Power of Personas and the Brand’s Path to the Enterprise

CMO Confessions

English - April 04, 2019 13:00 - 32 minutes - 29.4 MB - ★★★★★ - 5 ratings
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Previous Episode: 17: Hunter Montgomery of Higher Logic: The MarTech Scene, Focus and Connecting the Dots for Better Business

Next Episode: 19: Rishi Dave of Vonage: The Value of Playbooks, The Politics of Being CMO and What Makes Marketing So Great

SurveyMonkey is on a mission to help its customers understand their customers. But how does the celebrated survey service understand its customers? This week, Joe Hyland, CMO of ON24, sits down with Leela Srinivasan to discuss marketing, data and getting to know your customer.

It's another edition of CMO Confessions. Let’s chat.

Twitter: @leelasrin

LinkedIn: Leela Srinivasan

Follow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com

18: Leela Srinivasan of SurveyMonkey: The Real Value of Data, the Power of Personas and the Brand’s Path to the Enterprise

CMO Confessions

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