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06 David Lewis of DemandGen: Data Operations, MarTech, and the Ideal Marketing Team

CMO Confessions

English - June 25, 2018 18:48 - 37 minutes - 34.6 MB - ★★★★★ - 5 ratings
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Previous Episode: 05 Kipp Bodnar of Hubspot: Informing the C-Suite, Writing a Book, and Ketchup
Next Episode: 07 Sam Melnick of Allocadia: Data-centric analysis, marketing ROI, and the Boston Hub

Do you have a data operations manager on your team? Should you have one? (Hint: you should and yes.) In this edition of CMO Confessions, Joe Hyland, CMO of ON24, discusses the elements of an ideal marketing team and what marketers ought to look forward to in the coming years with DemandGen’s founder and CEO, David Lewis.

Follow David on Twitter: https://twitter.com/demandgendave
Learn more about DemandGen: https://www.demandgen.com/

Buy David's book, "Manufacturing Demand": http://a.co/2jSjjZA

Follow ON24 on Twitter: https://twitter.com/ON24
Learn more about ON24: https://www.on24.com/

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