Clues for the Clueless Email Marketer
82 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 1 ratingAll of us are clueless at one time or another.
Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing.
It’s also for those who feel like they’ve still got something to learn.
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Episodes
Interest-Based Segmentation: Clicking Habits
September 12, 2018 20:21 - 5 minutes - 4.33 MBA click on a link in an email is like an upvote on Reddit. It signals that the reader likes that type of content. Use that data to segment your subscribers based on the content they're interested in.
Interest-Based Segmentation: Type of Subscription
September 11, 2018 19:06 - 20 minutes - 16.6 MBKnowing the types of subscriptions you're offering is a good way to segment the content you're sending to your subscribers. After all, if you've spent the past four weeks sending content to your weekly subscribers, they're going to roll their eyes when they get the same exact content in your monthly newsletter.
Interest-Based Segmentation: Website Activity
September 10, 2018 14:59 - 6 minutes - 15.1 MBYou can sort your followers based on the pages they are visiting on your website. You know exactly what their interests are because it's where they're spending time on your site. Then you can send targeted follow-ups based on their interests.
Interest-Based Segmentation: Purchase History
September 07, 2018 15:00 - 5 minutes - 13 MBYour subscribers are literally telling you what they're interested in when they make a purchase. Use that information to send them more targeted, relevant content. Do that by segmenting your lists by purchase history.
List Segmentation Based on Interests
September 06, 2018 19:32 - 5 minutes - 12.1 MBYou don't have to worry if you didn't begin your list segmentation at the signup process. It's also pretty simple to do your segmentation based on your subscribers' interests. Pay attention to what content creates engagement and group subscribers based on their specific interests.
List Segmentation: Job Role
September 05, 2018 15:57 - 6 minutes - 14.4 MBYour sales team will probably use different verbiage if they're talking to an intern rather than a company's CEO. Similarly, you may want to send different email marketing messages to different people within a company. Speak to them in their language.
List Segmentation: Industry
September 04, 2018 19:00 - 4 minutes - 10.8 MBIf your business caters to multiple industries, you probably want your email marketing to do the same thing. That's why it's helpful to segment your list by industry, and you can ask that question directly on your signup form.
List Segmentation: Location
August 31, 2018 15:26 - 6 minutes - 14.7 MBAnother easy way to group the subscribers on your list is by location. If your business has multiple locations or you cater to individuals across the globe, you may want to send each group content relevant to them. That keeps everyone happy!
List Segmentation: Gender
August 30, 2018 16:55 - 4 minutes - 10.5 MBWe begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to use gender as a segmentation factor. You can be the judge.
Know Your Subscribers: Segmentation
August 29, 2018 17:24 - 6 minutes - 15 MBPart of getting to know your subscribers is not treating them all as if they're the same person. That's where segmentation comes into play. Discover the ways you can sort your subscribers into groups that will let you send targeted, relevant content to each segment.
Know Your Subscribers: Why is That Important?
August 28, 2018 15:39 - 4 minutes - 11.3 MBThe second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.
Writing Compelling Copy to Grow a List: CTA
August 27, 2018 07:01 - 7 minutes - 16.3 MBThis is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber.
Writing Compelling Copy to Grow a List: Incentive
August 24, 2018 07:01 - 5 minutes - 12.1 MBAnother important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to!
Writing Compelling Copy to Grow a List: Voice
August 23, 2018 07:01 - 6 minutes - 14.5 MBIn addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.
Growing a List: Feedback
August 22, 2018 14:50 - 5 minutes - 12.5 MBThe last of the exit-intent popup signup forms that we discuss is one for receiving feedback. If you ask a site visitor for feedback on their experience on your website, you may find out why they didn't decide to make a purchase. It will make your customers feel valued as well.
Growing a List: Related Products
August 21, 2018 19:00 - 5 minutes - 12.2 MBSometimes, consumers don't know what they don't know. They may have come to your site without knowing what they should be looking for, found something similar, but not exactly what they wanted. So, they give up and click to exit your site. Enter the Related Products Exit-Intent Popup Signup Form.
Growing a List: Shopping Cart
August 20, 2018 15:03 - 6 minutes - 15.8 MBWe continue talking about the different types of exit-intent pop-up forms by discussing the shopping cart. If someone places an item in your eCommerce shopping cart but doesn't make a purchase, you can catch them on the way out with a popup signup form. Then you can follow-up afterward to convince them to complete their purchase.
Growing a List: Freebies, Discounts & Special Offers
August 17, 2018 13:45 - 6 minutes - 14.6 MBLast episode we talked about the exit-intent signup form. There are a few different approaches you can take with that strategy. This episode discusses using them to offer freebies, discounts and special offers.
Growing a List: Exit-Intent Signup Forms
August 16, 2018 17:28 - 5 minutes - 12.6 MBIf a visitor leaves your website without subscribing to your list, they may be gone for good. Don't let that happen! Catch them on their way out the door with an exit-intent signup form. Learn how in this episode.
Growing a List: Popup vs. Standard Embed Signup Forms
August 15, 2018 14:14 - 5 minutes - 13.5 MBIn this episode, we talk about the times you'll want to use a popup signup form or a standard embeddable one. We discuss the advantages and disadvantages of each. Learn when to employ each of them to grow your list.
Growing a List: Location
August 14, 2018 13:23 - 5 minutes - 13.5 MBLocation! Location! Location! We talked about the importance of timing last episode, but one factor in that timing is where on the page a signup form is located. Do you want your form above-the-fold, in the side bar or the footer? Listen to find out.
Growing a List: The Importance of Timing
August 13, 2018 16:46 - 4 minutes - 10.2 MBWe've been talking about all the various touch points you should cover when attempting to grow your list. In this episode, we start to talk about how timing factors into your list growth.
Interns Ask Us Questions About Growing a List
August 10, 2018 07:01 - 23 minutes - 53.2 MBWe made our interns listen to the first nine episodes on growing a list and then told them to ask us any questions that came up. After all, they're the resident Clueless Email Marketers in our office.
Growing a List: Print Ads
August 09, 2018 07:01 - 6 minutes - 13.9 MBIt's important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you'd be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity.
Growing a List: Events
August 08, 2018 14:28 - 6 minutes - 15 MBThis episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list.
Growing a List: In-Store
August 07, 2018 15:23 - 6 minutes - 15 MBWe're still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store.
Growing a List: Phone
August 06, 2018 15:14 - 6 minutes - 15 MBAs we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You've already got potential subscribers on the phone, why not take a moment and ask them to join your list?
Growing a List: Social Media
August 03, 2018 14:46 - 5 minutes - 13.7 MBEmail marketing and social media aren't an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers.
Growing a List: Other Website Pages
August 02, 2018 14:38 - 6 minutes - 14.1 MBWe continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you're not missing opportunities to grow your list.
Growing a List: Your Blog
August 01, 2018 15:44 - 6 minutes - 13.8 MBYour blog is one of the best SEO tools for your business. It's going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers.
Growing a List: Homepage
July 31, 2018 16:05 - 6 minutes - 13.8 MBWe kick off our series of conversations about how to grow your email list by focusing on the most obvious starting point: your homepage. Do you know where you should place a signup form on your homepage? You will after these 5ish minutes!
Introducing Clues for the Clueless Email Marketer
July 27, 2018 18:22 - 8 minutes - 20.2 MBWelcome to our new podcast! We'll be releasing daily mini episodes (minisodes) each weekday aimed at the Clueless Email Marketer. After all, we're all clueless until someone clues us in! In this first episode, we introduce the podcast and start a conversation on the importance of your email list and why you need to focus on growing your list.