"At the Safina Center, we're trying to work on values. Values I think are the fundamental thing. If you resonate with the values we're expressing, you would feel differently about the prices of things, just, for instance, oil and coal are really very cheap. They are priced cheaply. The price, the value, and the cost of things are three really different things.

So the price of oil and coal is very cheap, but the cost of those things involves, well, let's just say coal for one example, it involves blowing the tops off of mountains throughout Appalachia, occasionally burying a few people, giving lots of workers lung disease, changing the heat balance of the entire planet, and acidifying the ocean. That's the cost of it. It's nowhere in the price."

Carl Safina’s lyrical non-fiction writing explores how humans are changing the living world, and what the changes mean for non-human beings and for us all. His work has been recognized with MacArthur, Pew, and Guggenheim Fellowships, and his writing has won Orion, Lannan, and National Academies literary awards and the John Burroughs, James Beard, and George Rabb medals. Safina is the inaugural holder of the endowed chair for nature and humanity at Stony Brook University, where he co-chairs the steering committee of the Alan Alda Center for Communicating Science and is founding president of the not-for-profit Safina Center. He hosted the 10-part PBS series Saving the Ocean with Carl Safina. His writing appears in The New York Times, National Geographic, Audubon, CNN.com, National Geographic News, and other publications. He is the author of ten books including the classic Song for the Blue Ocean, as well as New York Times Bestseller Beyond Words: What Animals Think and Feel. His most recent book is Becoming Wild: How Animal Cultures Raise Families, Create Beauty, and Achieve Peace.

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