EP 127: Narrative Advertising

YouTube, advertising, influencers, sponsorship, and more. We dive into the world of creating advertising opportunities within a narrative format specifically for online content with writer, director, and producer, Maud Lazzerini. She talks with Rose Donahue about her work on hit YouTube show "Le Latte Chaud" and her project "Mams". They discuss what it's like working with brands, directing influencers, and how sponsors decide to come onto a project.   The influencers mentioned in this episode are: Juiette Tresanini, Lea Camilleri, Nathalie Odzierejko, Marjorie Le Noan, and Audrey Pirault.