Episode 92: Zero heroes

CIM Marketing Podcast

English - May 02, 2024 10:59 - 34 minutes - 31.4 MB
Business marketing digital marketing business marketing strategy strategy advertising news marketers social media strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 91: AI – threat or promise?

Next Episode: Episode 93: How to become a young leader

How advertising can make sustainability happen

This podcast will:
• Show why advertising has an inspirational role in reaching Net Zero
• Reveal why sustainability must be fused with consumer aspiration
• Demonstrate how sustainable behaviours can be normalised in advertising

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