EP9 | Steli Efti (Close) - How to build a sustainable sales model that drives long term retention

CHURN FM

English - May 15, 2019 16:00 - 40 minutes - 28 MB - ★★★★★ - 32 ratings
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Previous Episode: EP8 | Shaun Clowes (Metromile) - Retention and engagement lessons learned building Atlassian’s growth team from 0 to 50 people strong 💪

Next Episode: EP10 | Julie Hogan (Drift) - Drift's focus on their customer's success and it's churn crushing effects

In today’s episode, I chatted to Steli Efti, the CEO & Co-founder of Close. A cloud-based CRM software optimized to help salespeople close more deals.

We talked about how Close aligns their sales, success, and company around long term retention.

We also touched on how to build a predictable, repeatable, and scalable sales process, how to define your ideal customer persona, the biggest mistake sales teams make, and why building up your sales teams confidence will reduce churn by aligning their pitch with the value your company delivers.

I hope you enjoy the show!

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.