EP 174 | Luka Kankaras (Usersnap) - The systematic approach Usersnap took to increase customer retention

CHURN FM

English - July 20, 2022 06:00 - 45 minutes - 30.9 MB - ★★★★★ - 32 ratings
Business Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: EP 173 | Jamie Shanks (Pipeline Signals) - Monitoring and growing customer champions to crush churn and drive acquisition

Next Episode: EP 175 | Paul Harwood (Useristics) - Understanding the differences between Behavioral vs Attitudinal reasons for churn.

Today on the show we have Luka Kankaras, a Product Specialist at Usersnap

In this episode, Luka shares an overview of the framework Usersnap used to increase retention. How they collected feedback to diagnose their challenges and prioritized what to tackle first.

We then discussed how Usersnap reduced churn by expanding the use cases of their product and we wrapped up by discussing how the team used OKRs to align and focus their attention on churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.