EP 166 | Lowell Ricklefs (Traction Advising) - New business VS retention: Which metric influences a company’s acquisition.

CHURN FM

English - May 11, 2022 07:00 - 40 minutes - 28 MB - ★★★★★ - 32 ratings
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Previous Episode: EP 164 | You Mon Tsang (ChurnZero) - The evolution of focus on net revenue retention

Next Episode: EP 166 | Claudiu Murariu (InnerTrends) - Setting up your data stack for impactful retention analysis.

Today on the show we have Lowell Ricklefs, CEO, and co-founder of Traction Advising.

In this episode, Lowell shared his experience from a buyer’s perspective of SaaS businesses, the reasons to acquire vs buy, and how they evaluate potential acquisition targets.

We then approached acquisitions from the seller side and talked about when the right time is for Founders to start to think about an acquisition, the steps they should take before they begin the process, and the key metrics that influence the valuation they get.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.