Women's word of mouth; Wanna be a business book author?

In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top...

In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top 10 things we believe you need to know if you want to be a business book author. 

To listen now, click on the podcast icon below.

Show topics

1.  Interview with Andrea Learned, co-author of Don't Think Pink (Begins at 1:00)
2.  So you want to be a business book author.... (Begins at 13:00)

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast:

* Andrea Learned, co-author of Don't Think Pink
* 80% of all consumer purchases are made or influenced by women
* "Transparent marketing" to women
* Word of mouth and gender
* Chicago Women in Technology (ChicWIT)
* Tweeter
* Dearborn Publishing
* The Complete Idiot's Guide to Getting Published
* Brand Autopsy blog
* Robert Scoble
* Shel Israel
* Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers  
* Steve Rubel
* Little Red Book of Selling
* Mini, the Wonder Dog

Show music
Intro/close: "G.L.S." by Salme Dahlstrom
Break: "Pink" by Aerosmith 

Show length
24:03

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