Marketing without fingerprints

Church of the Customer Podcast

English - January 10, 2006 18:44 - ★★★★ - 1 rating
Business business marketing buzz evangelists word mouth ben mcconnell jackie huba Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Cupcake bakery has the Big Moo

Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition. Samuels also discusses the reasoning and practice behind the Maker's Mark concept of...

Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition.

Samuels also discusses the reasoning and practice behind the Maker's Mark concept of "marketing without fingerprints."

Click to listen now:

Show length: 35:59

Show topics0:00 - Interview with Maker's Mark president/CEO Bill Samuels Jr.30:10 - Commentary on "marketing without fingerprints" Mentions:Maker's Mark website Maker's Mark Distillery, oldest continuously operating distillery that is a National Historic LandmarkMaker's Mark Ambassador program"Markets are conversations"AT&T's $1 billion advertising campaignPrevious podcast about IZZE

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