Ep27: How To Use Pre-Recorded Videos To Create Slick Virtual Events with Sian Jenkins (Part 2)

DIY Video For Professionals

English - September 29, 2020 20:00 - 29 minutes - 20.2 MB - ★★★★★ - 1 rating
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Previous Episode: Ep26: (Part 1/2) Revolutionise Your Event Strategy Forever with Sian Jenkins from Genesys

Next Episode: Ep28: (Quickie) Is Video Scripting Any Good? With Chris Schwager

It's a new world for business and one of the massive changes especially in marketing is the way we engage with people. In this episode, we're joined by Sian Jenkins, the marketing director ANZ of Genesys, as she gives her insights on the utilisation of pre-recorded videos in virtual events.

Sian has 14 years of experience in developing, executing and analysing B2B marketing strategies across a broad spectrum of industries. This year, Genesys ANZ hosted their first ever virtual flagship customer event — G Summit.

"Doing a 45 minute keynote presentation doesn't translate well in a virtual event. Clearly it's not how we consume digital content. We knew that we need to make session shorter and we have a lot less time to convey the messages. To engage people, we need to up our game in the actual production stakes. That's why we decided we definitely wanted to work with a company like you guys to help us do that."

Highlights of this episode

[02:23] Engagement level on virtual events
[05:39] What looks good VS what doesn't
[09:06] Feedback from audience
[17:20] Q&A - Promoting a virtual event
[19:29] Q&A - Pre-recorded and live videos
[25:41] Tips for organising virtual events

Click here to connect with Sian on LinkedIn
Click here to connect with Chris on LinkedIn
Click here to connect with Brendan on LinkedIn
Click here to learn more about Genesys
Click here if you want to make your DIY videos easier
Click here to register for our video marketing workshop

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https://www.ridgefilms.com.au

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Sydney NSW 2000

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