167: Balancing Authenticity and Strategy on Social Media with Mary Anne Amies

Dive into the unfiltered world of business with Chris, your host, on another episode of "Video Made Simple". In this candid conversation, Chris is joined by the dynamic Mary Anne Amies, a seasoned expert in digital marketing. Together, they explore the intricate balance between authenticity and strategy on the ever-evolving landscape of social media. The episode kicks off with Chris sharing his recent journey, from a life-altering accident to taking charge of his business. Mary Anne weighs in on the pressure to be omnipresent on platforms like LinkedIn and the role of disruptive content in breaking through the noise. As they unravel the nuances of social media, Chris and Mary Anne discuss the pitfalls of a monotonous content cycle and the quest for genuine connection. Chris shares a heartwarming story about his wife's childhood dream, highlighting the profound impact of vulnerability and connection in the digital realm. The duo delves into the age-old debate of quantity versus quality in social media content creation. Mary Anne emphasises the importance of clarity in objectives and the power of producing content that resonates authentically. Tune in to to this episode for a raw, unscripted exploration of the real side of entrepreneurship and the dynamic world of social media strategy. Don't forget to hit subscribe, share your thoughts, and join the conversation. If you're eager to share your story on the podcast, reach out to Chris. Until next time, stay unfiltered and stay connected.