Choice Hacking
62 episodes - English - Latest episode: 3 months ago - ★★★★★ - 10 ratingsCustomer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable.
So what’s a marketer or entrepreneur to do?
In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
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Episodes
How Walmart Used Psychology to Perfect Its Experience
August 13, 2021 04:00 - 14 minutes - 13.3 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
How Trader Joe's Defeated Choice Overload
July 20, 2021 22:54 - 12 minutes - 11.3 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
How Peloton Used Psychology to Perfect Its Experience
June 15, 2021 07:00 - 13 minutes - 12.9 MBTime Stamps [0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias. [2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses. [3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive. [4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy. [5:20] – Default Bias also plays a role in how Peloto...
Cocktail Party Effect: How to apply the science of personalization
June 03, 2021 15:08 - 11 minutes - 6.86 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
How IKEA used psychology to become the world's biggest furniture retailer
May 18, 2021 04:00 - 13 minutes - 12.6 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
Social Proof: The persuasive power of crowds
May 04, 2021 06:50 - 12 minutes - 11.8 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
Cashless Effect: How eliminating the “pain of payment” can improve your experience
February 01, 2021 13:12 - 9 minutes - 9.07 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
The Halo Effect: Why design can override functionality
January 21, 2021 00:33 - 10 minutes - 9.44 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
Loss Aversion: Why losing is twice as painful as winning
December 15, 2020 17:36 - 10 minutes - 9.44 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
The Peak-end Rule: Why some moments matter more than others
November 17, 2020 18:50 - 10 minutes - 9.73 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
Confirmation Bias: How our desire to be right influences our memories and beliefs
October 25, 2020 19:17 - 10 minutes - 9.93 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...
The Choice Overload Effect: Why more is less
October 11, 2020 12:00 - 11 minutes - 10.6 MBThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choi...