Choice Hacking artwork

Choice Hacking

62 episodes - English - Latest episode: 11 days ago - ★★★★★ - 8 ratings

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable.

So what’s a marketer or entrepreneur to do?

In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.

Management Business Entrepreneurship behavioural economics small business behavioral economics customer experience behavioral science behavioural science consumer psychology psychology design entrepreneur
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

April 16, 2024 13:06 - 17 minutes - 16.2 MB

Today's episode was brought to you by Choice Hacking Coaching.  Looking for clarity, focus, and confidence in your marketing and/or career?  Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and ...

Greatest Hits: The Psychological Failure of New Coke

April 04, 2024 11:25 - 12 minutes - 11.5 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year IN...

Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

March 28, 2024 13:37 - 11 minutes - 10.8 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN:...

The UNTOLD story of why Kmart failed

March 21, 2024 17:18 - 12 minutes - 12 MB

Today's episode was brought to you by Choice Hacking Coaching.  Looking for clarity, focus, and confidence in your marketing and/or career?  Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and ...

How a tiny perfume company used psychology to take over the world

March 13, 2024 04:00 - 12 minutes - 11.4 MB

Today's episode was brought to you by Choice Hacking Coaching.  Looking for clarity, focus, and confidence in your marketing and/or career?  Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and ...

Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

March 07, 2024 16:11 - 7 minutes - 4.66 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."  👉👉 Click here to learn more and join the course. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year ...

How Duolingo Used Psychology to Make Learning Addictive

February 28, 2024 10:58 - 14 minutes - 13.7 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking Training.  Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/THREADS/L...

Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

February 22, 2024 10:41 - 10 minutes - 9.28 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use ...

Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

February 15, 2024 05:00 - 12 minutes - 11.3 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES:  ...

Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

February 08, 2024 05:00 - 9 minutes - 5.62 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES:  ...

Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

January 31, 2024 10:49 - 13 minutes - 12.2 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."  👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more ...

The Psychology Behind Aldi's Massive Growth

January 24, 2024 05:00 - 10 minutes - 9.89 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that si...

How Coca-Cola used psychology to become the world's most memorable brand

January 17, 2024 05:00 - 16 minutes - 15.1 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that si...

The psychology of Starbucks Rewards

January 10, 2024 05:00 - 12 minutes - 11.7 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that si...

Part Two: How Amazon Uses Psychology to Perfect Its Experience

November 16, 2023 19:13 - 12 minutes - 11.1 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that si...

Part One: How Amazon Uses Psychology to Perfect Its Experience

November 09, 2023 05:00 - 12 minutes - 11.9 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that si...

Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science

November 02, 2023 04:00 - 11 minutes - 10.2 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast.  ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choice...

Part One - How Uber Used Psychology to Perfect Its Experience

October 26, 2023 04:00 - 9 minutes - 8.89 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast.  ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choice...

How psychology saved Dominos Pizza

October 18, 2023 11:25 - 11 minutes - 11 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LIN...

The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

October 11, 2023 04:00 - 11 minutes - 10.3 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking Academy.  Click here to learn more about how we can help you, or visit ChoiceHacking.Academy ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choice...

The psychology behind the failure of JC Penny

September 27, 2023 13:56 - 12 minutes - 11.7 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LIN...

The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)

September 20, 2023 19:47 - 9 minutes - 9.16 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LIN...

The Billion Dollar Marketing Genius Behind Grey Goose

September 13, 2023 19:17 - 10 minutes - 9.49 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LIN...

How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

September 06, 2023 17:31 - 9 minutes - 9.03 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking's corporate training offerings.   Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LIN...

Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

April 13, 2023 15:32 - 10 minutes - 9.68 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use ...

Greatest Hits: How WALMART used psychology to become the world's biggest retailer

April 06, 2023 09:10 - 14 minutes - 13.5 MB

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking  INSTAGRAM/TWITTER/LINKEDIN: @choi...

How Costco used psychology to become the world's 3rd largest retailer

March 16, 2023 10:54 - 10 minutes - 9.28 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use ...

Part Two: How Disney used psychology to become the happiest place on Earth

March 09, 2023 09:56 - 10 minutes - 9.53 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use ...

Part One: How Disney used psychology to become the happiest place on Earth

March 02, 2023 05:00 - 13 minutes - 12.8 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅Buy my book (or audiobook), "Choice Hacking: How to use ...

Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer

February 23, 2023 05:00 - 14 minutes - 12.8 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more abou...

Idleness Aversion: Why we hate to wait (and what to do about it)

February 16, 2023 05:00 - 11 minutes - 10.6 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers." Click here to learn more and join the course. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more about Choice Hacking's consulting arm and how we can help you grow your busines...

The Endowment Effect: Creating emotional bonds your customers don't want to break

February 09, 2023 05:00 - 11 minutes - 10.9 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more abou...

Unskilled and Unaware: The Story of the Dunning-Kruger Effect

February 02, 2023 05:00 - 10 minutes - 9.94 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more abou...

Greatest Hits: How Netflix Used Psychology to Perfect Its Experience

January 26, 2023 05:00 - 12 minutes - 11.5 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more abou...

Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

January 19, 2023 05:00 - 13 minutes - 12.2 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."  👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more ...

The Cobra Effect: When Your Best Intentions Backfire

January 12, 2023 05:00 - 7 minutes - 4.66 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."  👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more ...

The Psychological Failure of New Coke

January 05, 2023 05:00 - 12 minutes - 11.5 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more abou...

Uber: Part Two

July 28, 2022 18:10 - 11 minutes - 10.2 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast.  ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choice...

Uber: Part One

July 21, 2022 04:00 - 9 minutes - 8.89 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast.  ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choice...

The Pratfall Effect: What happens when brands f'up

July 07, 2022 19:38 - 10 minutes - 9.87 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Join my free newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choice...

How Target Used Psychology to Perfect Its Experience

June 30, 2022 04:00 - 12 minutes - 11.3 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Join my free newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choice...

How Netflix Used Psychology to Perfect Its Experience

April 19, 2022 12:42 - 12 minutes - 11.5 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Audible. Click here to learn more and support the podcast.  ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Cl...

The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

March 22, 2022 04:00 - 9 minutes - 8.95 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES:  ...

Confirmation Bias: The ethics and advantages of customers' desire to be right

March 08, 2022 05:00 - 10 minutes - 6.16 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES:  ...

How Nike Used Psychology to Become the World's Biggest Sportswear Brand

February 23, 2022 05:00 - 12 minutes - 11.3 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES:  ...

WORDLE: The Fascinating Psychology Behind Why It's Gone Viral

February 09, 2022 05:00 - 9 minutes - 8.62 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my new mini-course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/...

The Halo Effect (Remastered): Why design overrides functionality

February 01, 2022 05:00 - 9 minutes - 8.48 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN:...

How Starbucks Used Psychology to Perfect Its Experience

January 25, 2022 05:00 - 11 minutes - 10.8 MB

Thank you so much for listening to the Choice Hacking podcast.  Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN:...

How Peloton Used Psychology to Perfect Its Experience

January 18, 2022 05:00 - 14 minutes - 13.3 MB

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking...

Hyperbolic Discounting: Why we punish our future selves

January 11, 2022 05:00 - 9 minutes - 9.18 MB

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can w...

Twitter Mentions

@choicehacking 2 Episodes
@richardbranson 1 Episode