In this episode, Sierra Rossing shares how to define your target audience, how to establish personas for your ideal families, and the importance of tailoring your marketing efforts.

Andrew Kilday and Robert Cowperthwaite, Co-Founders of Clouta, join the podcast to discuss their lead generation solution that integrates directly with ChildcareCRM.

Listen to Megan Bowling's episode about enrichment programs: https://open.spotify.com/episode/3GvnfSZKytzR0LFlH8bmCU?si=qTVa_VvYRS6at1KgsGfB6w&dl_branch=1

Listen to Andrea Dickerson's episode about refining your marketing: https://open.spotify.com/episode/4NKSUgylWP4qb4Z8RPHDo8?si=uZx_4Xo7RPqnLHIpiTMvvA&dl_branch=1